Why Relational Marketing Gives You the Competitive Advantage

Referral Maker CRM makes it easy and fun to generate the meaningful contacts necessary for a consistent stream of leads.

When was the last time you received a phone call or mail from someone you knew? Chances are you stayed on the line to chat or read that piece of mail because you had a relationship with the sender.

The system used by Buffini Members is based on relational marketing. We don’t advocate cold calling or other ineffective methods used by agents for decades to get business; instead, we encourage our clients to develop deep relationships with the people they know, providing excellent service along the way. As a result, the Member earns a reliable stream of referrals.

Many agents and small business owners dedicate a significant portion of their budgets, not to mention their time, to advertising and traditional marketing (e.g., print and email) to generate leads. While these traditional marketing tools are effective, a follow up phone call, note card or small Pop-By item makes the mailing more successful by creating an opportunity to touch base with your clients or prospective clients. This in turn allows you to generate the meaningful contacts that lead to consistent and predictable future business.

Monthly communication keeps you on the minds of your clients, making you the first person they think of when a friend or family member is thinking of buying or selling a home. The monthly marketing flyers that we create are intended to capture the attention of your clients while promoting the services offered by the Member. The materials help to enhance the trust that the clients have in the Member, as they see him/her as an expert and advocate. As a result, phone calls and other contact are usually welcome as the impetus for communication comes from a place of service and concern, not sales.

Referral Maker™ CRM makes it simple to know who to call and when to call them. Once you input your database and set your goals, Referral Maker generates a daily list of five clients to call. Don’t want to talk to someone now? No problem; you can send a client to the back of the queue and they’ll return again in 30, 60, 90 or 120 days depending on their ranking in your database. The Priority Action Center also keeps track of your communications so that you know when you last touched base with your clients and when you need to write them a note, call them or pop by with their favorite beverage or another small gift. Stop thinking and just do it. Click here to learn more and to start using Referral Maker™ CRM today.

One thought on “Why Relational Marketing Gives You the Competitive Advantage

  1. Pingback: Maximize the Impact of Your Monthly Marketing Kit | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

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