How often does the average real estate agent contact their sellers? According to most sellers, their agents don’t contact them enough. One of the biggest complaints sellers have is that their agents seem to disappear from the face of the planet as soon as the sign is put up in the yard, leaving them to wonder what’s going on with the sale of their homes. They wonder if the home has attracted any interest from potential buyers, what the agent is doing to market their home, how their home is faring against other competitive homes, etc. When left to wonder for too long with no check in call from their agent, they may become frustrated and irritated by the entire process, and then take it out on the agent when they finally do hear from them. Don’t be that agent.
It’s easy to get busy and forget to check in with your sellers, especially if there hasn’t been any new interest in their home. However, this isn’t an excuse to put off calling or sending a text or email. In fact, a phone call/text/email a week can do wonders to put your sellers at ease, and show them that you’re doing your best to sell their property.
When to contact your sellers
1. To report interest in their home. Whether buyers and their agents are chomping at the bit to schedule a showing or this is the first showing that the home has had in weeks, it’s important to tell your clients. Not only will this prepare them to leave the house for a few hours on the appointed day, it also gives you an opportunity to explain the process and manage their expectations.
2. To reassure them of what you’re doing to sell their home. When a home is first listed, interest is high. However, after a few weeks, interest may begin to wane. Just because you didn’t receive any interest in the home this week doesn’t mean that you can leave your sellers hanging. Give them a call and let them know that while you didn’t get any bites this week, you’re still working hard to market their home to the right buyers. Be sure to tell them that it’s normal for interest to wane and reassure them that the right buyer will come.
3. To update them on the market. Have you ever had a seller call you in a huff because the houses in his neighborhood are selling like hotcakes and his home hasn’t garnered much interest? And now he’s blaming you and calling you every name in the book? A weekly update phone call or email can help you reduce the chances of a confrontation like this. Instead of calling you to grumble, you can call them to explain how the increased interest in their neighborhood is good news for their property and maybe suggest sprucing up their outdoor spaces to boost curb appeal.
If remembering to call your clients isn’t your forte, let Brian Buffini’s Referral Maker® real estate CRM do the remembering for you. Referral Maker will remind you when to contact your active buyers and sellers, as well as the rest of your database so that you can remain top of mind. Visit Referral Maker for more information and to start your 30-day free trial.