As the economy continues to improve, more Millennials are moving up and into their own homes. Millennials are the generation that’s currently in their 20s and early 30s right now. They were raised with technology, making it all the more important to ensure that you’re up to speed on your website, social media and all of the technology in between. Here are a few tips for working with Millennial clients. Continue reading
Did you know that the winter is still a great time to list a home? Although you may know this, you clients may not. Most sellers feel that the spring is the best time to list; however, while the spring is the most popular time to list, there are advantages to listing a home in the winter. While these benefits may vary by area, here are a few reasons to sell now.
1. Buyers tend to be more motivated to purchase. While there may be fewer buyers in the winter, the ones that are out there tend to be more motivated to buy as soon as they can. Which leads to…
2. Your home may sell faster. Again, homes seem to fly off the market in the spring, but homes on the market in winter often sell within three months. According to a survey by Redfin, home on the market in January, February and March have the best chances of being sold within 90 days.
3. Your home may sell above list price. Although your home is slightly more likely to sell above list price in the spring, the chances of it selling above list price in the winter are equal to that of the summer and fall.
If you have sellers who are on the fence about listing their homes this winter, explain these benefits to them. Even better, if you have compelling statistics about homes in your area selling faster during the winter, relay that information to them as well. Referral Maker® real estate CRM can help you stay on top of your market statistics. Visit Referral Maker to learn more and to start your 30-day free trial.
Whether you generated the lead online or were referred by one of your best clients, you still have to win over sellers with your listing presentation. A great listing presentation gives you the opportunity to show these potential clients that you’re the most professional and qualified person to market and sell their home. While the presentation itself often takes place in the sellers’ living rooms, the process begins long before that, with your first phone call. Here are five ways to knock their socks off throughout the process, from your initial contact to the big presentation day.
With the majority of buyers starting their home searches online, the property listing has become even more important. Gone are the days when a few pictures would entice a buyer to call for a showing. Today’s Internet-savvy buyers want to imagine themselves in the home before they pick up the phone. Follow these tips to pique buyers’ interest in your properties. Continue reading
Most potential buyers cruise the listings on the Internet before they contact their agents to look at a home in person. Although a great description may prompt them to call their agent, it’s the photos that make them click on the listing in the first place. Great photos can highlight the best parts of the home; however, bad photos can make even the most gorgeous house look terrible.
Many agents, in an effort to save time and money, photograph their listings themselves with mixed results. While it’s possible to take great interior and exterior shots with the right equipment, it’s also essential to have the knowledge and expertise to use the equipment right. Here are three reasons to hire a pro: Continue reading
Price can be a sensitive issue for many sellers. It’s natural for homeowners to grow attached to their homes. After all, it’s the setting for many of their memories. Since the decision to put one’s home on the market is such an emotional process, the topic of how to price it often becomes a sensitive issue. Continue reading
Are you using video in your email campaigns? If not, you may want to reconsider. Video is a smart way to reach your clients, update them on the market, their home and home search; and show your competence and care for your clients. Since using video in emails is such a new concept, your clients are more likely to respond to your email with questions, comments or just to say ‘hello.’ Here are three ways to incorporate video in your next email or on social media. Continue reading
What a difference a can (or several) of paint can make to the look and feel of a home! Painting the exterior of the home boosts curb appeal while protecting its trim and siding from the weather. Painting the interior of the home is a great way revamp a space and put a personal stamp on it. Although many people hire professional painters to get the job done, others prefer to do it themselves. Before your clients hop in the car to purchase supplies from the local hardware store, here’s a list of tips to help them make their painting projects easy and fun. Continue reading
The majority of buyers start their home searches on the Internet. Once they see a home with potential, they may drive by it to see if the outside lives up to the pictures in the listing. If the home still stokes their interest, they’ll often contact their real estate professional for a showing. Since most buyers form an opinion of a home within the first ten seconds of seeing it, agents encourage their sellers to stage their homes. While there’s an emphasis on staging the inside of the home, it’s also important to stage the outside as well. After all, if the outside looks like a hot mess, many buyers will give the home a swerve, even if the interior is staged to the nines. Continue reading
When you met with your sellers during the listing appointment, you agreed on a listing price for the home, feeling that it was priced competitively with the neighborhood. However, after a few months on the market, the home isn’t selling and interest from buyers has waned, even while other homes in the area are flying off the market. Although in a perfect world, their home would have sold for the price listed, or even more, in record time, in reality it’s priced too high for the market and an adjustment is in store. While this conversation is cringe-inducing for many real estate agents, it also provides you with a great opportunity to showcase your professional skills. If done correctly, you will not only secure the price adjustment, you’ll also gain ardent supporters of your business as well. Continue reading