In many areas, spring is when the real estate market really heats up. People who were only thinking of buying a few months ago are beginning to actively look for homes. They may search on the internet or they may hop in their vehicles and look for homes in the neighborhoods in which they’d like to live. Similarly, people who had been thinking of selling are starting to clean their homes, make repairs and do other things to make their homes stand out when they list it. Regardless of what stage your clients are in, now is a great time to talk to your clients about the market. Continue reading
No matter what stage you are in your real estate career, preparation is critical. This is especially true of listing presentations. However, how many experienced agents do you know who don’t prepare as much anymore and maybe even wing it? Perhaps you’re even one of them. Preparation not only shows your clients that you’re respectful of their time, it also saves you from saying “Oh, I should’ve mentioned…” when you leave your client’s home. Continue reading
The sun is out, the weather is warm, potential buyers are out looking for a new home and potential sellers are getting their homes in shape to sell. Most buyers and sellers don’t participate in the real estate process very often—maybe once or twice a decade. It’s hard to remember everything that needs to be done before you sign the paperwork. Continue reading
Selling a home can be a stressful and emotional process for many people. Take the stress out by delivering one of these Pop-Bys to your current sellers. Continue reading
When you work by referral, keeping in touch with your clients is all the more important. After all, it’s their referrals that drive your business. Many agents lose touch with their clients after the transaction has closed, often because they don’t think that their clients want to hear from them. However, the opposite is true—buyers and sellers want to hear from their agents after the transaction has closed. Here are five people to touch base with now. Continue reading
As a real estate professional, you know that staging a home is important; however, your sellers may not be so convinced. While some sellers may brush off the notion of staging a home, others may become offended at the notion of changing their homes to attract buyers. Listing a home is a very personal process for many sellers, who have spent years renovating, enhancing and personalizing their property. However, the seasoned real estate professional is able to navigate through these land mines and help sellers showcase their homes in the best light to attract the right buyers. Continue reading
As the economy continues to improve, more Millennials are moving up and into their own homes. Millennials are the generation that’s currently in their 20s and early 30s right now. They were raised with technology, making it all the more important to ensure that you’re up to speed on your website, social media and all of the technology in between. Here are a few tips for working with Millennial clients. Continue reading
Did you know that the winter is still a great time to list a home? Although you may know this, you clients may not. Most sellers feel that the spring is the best time to list; however, while the spring is the most popular time to list, there are advantages to listing a home in the winter. While these benefits may vary by area, here are a few reasons to sell now.
1. Buyers tend to be more motivated to purchase. While there may be fewer buyers in the winter, the ones that are out there tend to be more motivated to buy as soon as they can. Which leads to…
2. Your home may sell faster. Again, homes seem to fly off the market in the spring, but homes on the market in winter often sell within three months. According to a survey by Redfin, home on the market in January, February and March have the best chances of being sold within 90 days.
3. Your home may sell above list price. Although your home is slightly more likely to sell above list price in the spring, the chances of it selling above list price in the winter are equal to that of the summer and fall.
If you have sellers who are on the fence about listing their homes this winter, explain these benefits to them. Even better, if you have compelling statistics about homes in your area selling faster during the winter, relay that information to them as well. Referral Maker® real estate CRM can help you stay on top of your market statistics. Visit Referral Maker to learn more and to start your 30-day free trial.
Whether you generated the lead online or were referred by one of your best clients, you still have to win over sellers with your listing presentation. A great listing presentation gives you the opportunity to show these potential clients that you’re the most professional and qualified person to market and sell their home. While the presentation itself often takes place in the sellers’ living rooms, the process begins long before that, with your first phone call. Here are five ways to knock their socks off throughout the process, from your initial contact to the big presentation day.
With the majority of buyers starting their home searches online, the property listing has become even more important. Gone are the days when a few pictures would entice a buyer to call for a showing. Today’s Internet-savvy buyers want to imagine themselves in the home before they pick up the phone. Follow these tips to pique buyers’ interest in your properties. Continue reading