In order to give your clients the best service, it’s important to know and understand their needs as well as communicate with them in the way that they prefer. Often, these needs reflect the generations in which your clients belong. Different generations may be looking for different things and may wish to be contacted differently as well. Here are three things to keep in mind when working with your clients: Continue reading
As a real estate professional who works by referral, you know that good communication is the key to serving your clients. If you want to offer them the best level of service—and enjoy future referrals—it’s essential to keep the lines of communication open with your active buyers and sellers, and respond to them within their preferred time frame. Continue reading
Exceeding your clients’ expectations is not only a big part of offering great service, it also helps to build trust and deepen the relationship. Here are three ways to go the extra mile: Continue reading
After a tumultuous few years, many millennials are thinking of buying homes of their own. This generation is different from previous ones, as they are more tech-savvy and informed about the market. Here are three tips to help you guide them through the home buying process. Continue reading
Whether you’re new to real estate or you’ve been in the business for years, you probably have days where you feel nervous to call your database. Let’s face it; many of us don’t talk on the phone much anymore, relying instead on texting or email to convey a message to clients, friends and acquaintances. Think of it this way—you’ll set yourself apart from your competition by making voice contact with your best clients. Here’s how to get motivated to call when you’re too anxious to pick up the phone. Continue reading
Most buyers start their search for a home online, looking at photos of homes on the market in their areas or in the areas they wish to move. Although a picture paints a thousand words, it’s still important to write a great description of the property you’re selling. The words you choose to describe the home can enhance the images you post with it, and pique the interest of any buyers who happen to click on the listing for more information. Here’s how to write a great listing description: Continue reading
When you work by referral, maintaining good relationships with your clients is an important aspect of your business. Every interaction you have with your clients offers an opportunity to find a need so that you can exceed their expectations. Whether you’re currently working with them in a transaction or not, here are a few ways to keep communication open and healthy. Continue reading
How you end your day is just as important as how you start it. Most of us start our days with our coffee or green smoothie in-hand ready to take on what the day has to offer. We create to-do lists, and maybe even time block our days so that we can be at our most productive. However, by the end of the day, many of us are feeling tired and unfocused. The last thing we want to do is think about tomorrow—we haven’t even had time to process today, right?
Well, not so much. The end of the day is actually one of the best times to plan for tomorrow. Most of us spend our evenings thinking about what we’ll have to do the next day anyway, especially if it’s hectic; why not channel this energy into something more productive and write it all down? Think of it this way, planning for tomorrow means that you have one less thing to do tomorrow. Continue reading
Although you may do your best to ensure that the real estate transaction goes smoothly, sometimes there’s a disruption or delay that inconveniences your clients and leaves them feeling angry and frustrated. While you can’t control everything, you can help to ease your clients’ frustration and make them feel better about the process. Continue reading
What do you do after showing a home to a buyer?
a. Tell them you’ll be in touch, and then get in your car and leave.
b. Ask them to go out for lunch to talk about the property.
Although most agents and brokers choose the first option, the Pros know that option B is the way to go. Why? Breaking bread with your clients is a great way to learn more about their search for a home. It gives your client a chance to talk about the property and ask you questions, as well as gives you the chance to exhibit your professional expertise. The added bonus: It allows you to deepen your relationship with your client so that you can better serve them. Think of it as an “unexpected extra” that may turn your buyers into loyal advocates of your business.
3 Benefits of Lunching with Your Buyer
1. Learn what they think about the property. After viewing a home, many buyers are eager to discuss the property with their spouses on the way home. Scheduling lunch afterwards gives you the opportunity to be privy to this conversation. You can find out what they loved about the home, what they hated, what stuck out, what they wish the home would have had. You can also find out if they want to make an offer on the home, and if not, delve into why not. This also gives you the opportunity to offer reassurance and explain the process.
2. Dig into what they want in a home. Although most buyers have an idea of their preferences in a home, their list often changes once they get out and visit properties. After they’ve told you what they liked and didn’t like in a property, ask them if they’ve revised their list of must haves and deal breakers. If they have, be sure to update their preferences in Referral Maker™ real estate CRM.
3. Help them narrow the field of options. Choosing a home to buy is a big decision. Your clients want your expertise to help them make that decision. Over lunch you can help them outline the pros and cons of a property so that they can make an educated decision.
Use Referral Maker CRM to help you plan and prepare for your client lunches, send your real estate marketing items, add events to your calendar and even match your buyers with your listings. Visit Referral Maker to learn more and to start your 30-day free trial.