Did you know that your marketing items provide an opportunity for your clients to refer you, especially when you personalize your flyers? When your clients share a Marketing Flyer, forward an eReport or Like or comment on your post on social media, it gives others a glimpse into your service as an agent. Chances are, the agents they used to buy or sell a home didn’t provide that level of service. This is a way to stay at the top of your clients’ minds while sharing your skills with their networks. Continue reading
Even if they’re not thinking of buying or selling their home just yet, many people are interested in the state of the real estate market. In fact, today’s buyers and sellers are more educated than buyers and sellers in the past about real estate facts and trends. However, while many homeowners keep up-to-date on what’s going on at the national level, many don’t know how the local market compares to it. Continue reading
The summer is a great time to connect with your clients. The longer days offer fun opportunities to meet up with your clients face-to-face, which is one of the best ways to connect with them. Here are a few ideas to get you started.
Host a Client Appreciation Party. A fun summer client party is often a slam dunk for real estate professionals who want to meet up with several clients at once. Invite your whole database or just your A+ and A clients—it’s up to you! Plan a fun barbeque, a beach day, a picnic in the park, etc. Client parties get you face-to-face with your clients and allow them to meet one another for a few hours of fun.
Referral Maker CRM Tip: Use the Business Mixer Template to help you plan your next Client Appreciation Party! Go the to the Marketing Tab and start your campaign today.
Deliver a Pop-By. Pop-Bys are a fun way to get face time with your clients. Bring a small gift, such as a tube of sunscreen, a potted plant or seeds, beach toys, etc., and stop by their home. Call ahead of time to make sure they’re home. Or, leave it on their doorstep and text a photo of the item to your client to let them know to look for it when they get home.
Referral Maker CRM Tip: Have you downloaded the Referral Maker® App yet? The App not only makes it easy to update your clients’ information, you can also plan your Pop-By delivery route while you’re out and about.
Write them a note. Whether you’re taking advantage of early-morning quiet time or relaxing by the pool, write a few personal notes to your favorite clients, clients you chatted with during the week or ones that you haven’t contacted in a while. They’ll be happy to hear from you and will be touched that you took the time to write them a note.
Referral Maker CRM Tip: How many notes have you written this week? See this and more on the Dashboard of Referral Maker. You’ll get a tally of how many you’ve completed so that you know how close you are to winning the day and winning the week!
Call them up. One of the fastest ways to touch base with your clients, a short phone call allows you to tell your client that you’re thinking of them, see what’s new in their lives and remind them that you’re never too busy for their referrals.
Referral Maker CRM Tip: Who should you call today? Referral Maker can tell you! Simply upload your database and Referral Maker will let you know who to contact. Access proven dialogues to help you get the conversation started!
Send them a video email. A video email is a great way to send a personal message to your clients. Update them on the local real estate market, tell them about new listings on the market or just check in to say hello.
Let Referral Maker® real estate CRM help you connect with your clients this summer. In addition to helping you plan your lead generating activities for the day and week, Referral Maker makes it easy to update your clients’ information, track your communication with them and plan your Pop-By route. Visit ReferralMaker.com to learn more and to start your 30-day free trial.
It’s the middle of the month—have you sent your eReport yet? One of the biggest complaints that people have is that their real estate agent seems to fall of the face of the planet after the transaction has closed. They want you to stay in touch! What better way to connect with your clients than with an email that ties into your monthly mailing? Continue reading
Providing value is an important component of Working by Referral. When you provide value to your clients, you offer them another level of service and reinforce your role as their trusted advisor. Show your expertise and appreciation with these five ways to provide value to your clients this summer. Continue reading
Want to stay at the top of your clients’ minds? Three words: consistently provide value. Providing value to your clients helps you to become their trusted advocate for all things real estate. They’ll think of you when they’re buying a home, when they’re deciding to list their home and even when they’re discussing a new roof for the home they currently own. Here’s how to stay relevant and provide value to them this spring. Continue reading
Working by referral is hard work. Your business relies on others to refer your great expertise and services to their family, friends and associates. This makes keeping in touch with the clients in your database essential to help your business thrive. But how can you keep in touch with your clients and run your business? The stacking effect, of course! The stacking effect is based on the principle of compounding interest. What works for loans also works for relationships, funnily enough. Here are three reasons why: Continue reading
Success takes hard work, and working by referral is no different. However, there is one thing that you can do to make the work easier as time moves on. In this clip from BuffiniTV, Brian Buffini explains how to use the compounding effect in your business to boost your chances of success. Continue reading
Video is a great way to connect with clients while providing value. Since your clients aren’t expecting this type of marketing, it’s easier to pierce their defenses, so to speak. With video, not only can you tailor your messaging to each type of client, but this communication method feels more personal—it’s like you’re speaking directly to them. Whether you include them as part of an email marketing campaign or you post them on your website, here are five ways to use video in your marketing. Continue reading