Tag Archives: real estate marketing

3 Tips to Encourage Your Clients to Share Your Marketing Items

Be the real estate professional your clients think of when a friend mentions they're thinking of buying or selling,

Be the real estate professional your clients think of when a friend mentions they’re thinking of buying or selling,

Did you know that your marketing items provide an opportunity for your clients to refer you, especially when you personalize your flyers? When your clients share a Marketing Flyer, forward an eReport or Like or comment on your post on social media, it gives others a glimpse into your service as an agent. Chances are, the agents they used to buy or sell a home didn’t provide that level of service. This is a way to stay at the top of your clients’ minds while sharing your skills with their networks. Continue reading

3 Benefits of Sending Mail—A Business Inspirational Tip from Brian Buffini

Sending traditional mail has major benefits.

Sending traditional mail has major benefits.

Did you know that each week, the average person receives less than one piece of personal mail—seven-tenths to be exact? This gives you a huge opportunity to stand out and catch the attention of your clients. In this clip from Brian Buffini’s Success Tour 2014, Brian explains the benefits of sending mail to your clients and offers a strategy to make your mailings more effective. Continue reading

How Would Your Clients Rate Your Service?

Improve your relationships with your clients with good service.

Improve your relationships with your clients with good service.

Many real estate agents feel that they go above and beyond to assist their clients during the real estate process. In reality, many buyers and sellers are left less than impressed with their agents, complaining that their agents didn’t keep in touch, kept them out of the loop and did just enough to earn their commission. Ouch—none of these are complaints you want to hear, especially if you want to work with them again or want them to refer you to their family and friends. So how can you exceed their expectations and offer them great service? Here are a few tips: Continue reading

How to Provide Value to Your Clients

Providing value is a great way to build your relationships with your clients.

Providing value is a great way to build your relationships with your clients.

One of the best ways to provide this value is through your real estate marketing materials. Now, you may be thinking—shouldn’t my marketing materials showcase what a fantastic agent I am and list all of my great accomplishments and sales numbers? Step out of the spotlight, super star; your focus should be on your clients and addressing their needs and challenges. Continue reading

3 Reasons to Include Videos in Your Real Estate Marketing

Leave a lasting impression of your business and listings with a short video.

Leave a lasting impression of your business and listings with a short video.

 

 

The Internet has made buyers and sellers savvier than ever. Not only do they have access to more information about the real estate market than ever, they can also access videos of listings that catch their interest and connect with their real estate professionals. Or can they? Although an overwhelming majority of buyers and sellers would like their agents to incorporate video in their marketing, only 15% of agents do.* Continue reading

The #1 Thing Your Sellers Want From You

You clients want to hear from you! Be sure to check in with them from time to time.

You clients want to hear from you! Be sure to check in with them from time to time.

How often does the average real estate agent contact their sellers? According to most sellers, their agents don’t contact them enough. One of the biggest complaints sellers have is that their agents seem to disappear from the face of the planet as soon as the sign is put up in the yard, leaving them to wonder what’s going on with the sale of their homes. They wonder if the home has attracted any interest from potential buyers, what the agent is doing to market their home, how their home is faring against other competitive homes, etc. When left to wonder for too long with no check in call from their agent, they may become frustrated and irritated by the entire process, and then take it out on the agent when they finally do hear from them. Don’t be that agent. Continue reading

Maintain Your Habits—and Your Productivity—with These Simple Tips

Maintain your habits and productivity with these simple tips

These tips will ensure that your compass always points to success and efficiency.

Many of us try to adopt new habits, only to fall back into the old ones. Although an activity becomes a habit after 21 days, it’s easy to slide into the habits that we’re used to, ones that may not be beneficial to our productivity or our businesses. These slides can occur when we forget to do an activity for a day or two, when we go on vacation or out of town, or when something happens to throw us off of our routine. It’s difficult to get back on track, but it’s not impossible. Here are some tips to maintain your good habits: Continue reading

How Would Your Clients Rate Your Communication?

Most buyers want to be contacted by email or text, which is easy to do with a smartphone.

As a real estate professional who works by referral, you know that good communication is the key to serving your clients. If you want to offer them the best level of service—and enjoy future referrals—it’s essential to keep the lines of communication open with your active buyers and sellers, and respond to them within their preferred time frame. Continue reading

3 Ways to Help Your Clients Refer You

"Look at the great information my real estate agent just sent to me."

“Look at the great information my real estate agent just sent to me.”

When you work by referral, your relationships with your clients drive your business. In order to build your relationships with your best clients and become their trusted advisor, it’s essential to send your clients information that they’re sure to find interesting and informative. While they’re sure to glean valuable knowledge from the information you send, it also helps you to stay top of mind. The more information that you send to your clients, the better you’re able to separate yourself from the competition and establish yourself as the real estate expert of your community. Continue reading

3 Ways to Provide Great Service

When you provide your clients with great service, they become loyal advocates of your business.

When you provide your clients with great service, they become loyal advocates of your business.

Customer service can make or break your business, especially when you work by referral. People are more likely to refer their family and friends to businesses that offer great customer service. After all, they want their loved ones to have the same great experience that they had. Excellent service leaves a lasting impression, and when you provide your clients with great service, it becomes part of your brand. Improve the service you provide by following these tips: Continue reading