Tag Archives: promotion

The #1 Tool to Help You Get the Most out of Pop-By Season

The Referral Maker App makes it even easier to do your Pop-Bys.

The Referral Maker App makes it even easier to do your Pop-Bys.

The holiday season is right around the corner—are your Pop-Bys ready? Pop-Bys are small gifts you give to your best clients to show them that you’re grateful for their business and referrals. They’re a fun and integral part of the Work by Referral system. Continue reading

Express Gratitude with This Month’s eReport

It only takes a few minutes to write a personal note, but the impact lasts much longer.

It only takes a few minutes to write a personal note, but the impact lasts much longer.

It’s almost Thanksgiving in the U.S., giving you the perfect reason to connect with your clients to say “hello” and thank them for their business and referrals. This month’s eReport is all about gratitude. Being thankful is not only good manners; it also improves your happiness and well-being. And, it’s not bad for business, either. Continue reading

3 Ways to Promote Your Business During the Holiday Season

The holidays are a great time to promote your business.

The holidays are a great time to promote your business.

While many agents slip into cruise control at the end of the year, the most successful professionals know that the holiday season is the perfect time to promote their businesses. Why? It’s the most social time of year. Sure, the summertime is filled with barbeques and beach days, but the holiday season is when people typically spend time with their family and friends who live near and far. The best part? The seeds you sow now to promote your business will mature over the coming year. Continue reading

Make Your Business More Efficient with Technology—A Business Inspirational Tip from Brian Buffini

Sort your business in a fraction of the time with Brian Buffini's Referral Maker CRM.

Sort your business in a fraction of the time with Brian Buffini’s Referral Maker CRM.

Who are your best clients? If you can’t name names, it may be time to prioritize your relationships. In this clip from Brian Buffini’s Success Tour 2014, a high-energy real estate event making its way to New York City and Toronto this fall, Brian explains how to use technology—specifically Referral Maker® CRM—to make your business more efficient. Continue reading

The #1 Benefit of Having More Leads—A Business Inspirational Tip from Brian Buffini

Dedicate more of your time to generating leads and you’ll be successful.

The mantra of real estate has been “Location, location location;” however, for real estate professionals who work by referral, the mantra becomes “Leads, leads, leads,” or specifically, leads referred to you by your best clients. In this snippet from the live real estate event, Brian Buffini’s Success Tour 2014, Brian reveals the most important benefit of focusing your time on generating more leads. Continue reading

The Top Reason that Your Clients Need You—A Business Inspirational Tip from Brian Buffini

Don’t miss Brian Buffini when he brings his Success Tour to New York City and Toronto later this year.

Although consumers today have more access to information about real estate, they may not have the experience to know how to use it to sell their homes or purchase a new one. In this clip from Brian Buffini’s Success Tour 2014, Brian gives real estate professionals at this live real estate event the number one reason why your clients still need you. Continue reading

The 3 Essentials of Promotion—A Business Inspirational Tip from Brian Buffini

Learn the essentials of promotion from Brian Buffini.

Learn the essentials of promotion from Brian Buffini.

What’s the number one thing you have to do to make your business successful? Promote! In this snippet from Brian Buffini’s Success Tour 2014, the real estate event of the year, Brian gives the scoop on why promotion is essential to your business. Continue reading

3 Tips to Engage with Your Clients Online

Connect with your clients online.

 

If you’re like most real estate professionals, social media makes up a large chunk of your digital promotion strategy. Social media is one of the easiest and cheapest ways to get the word out about your business while exhibiting your competence as an agent and character as a person. The good news is that everyone and his grandmother is on social media so your reach is unlimited. The bad news is that more and more businesses are turning to social media to get the word out, causing you to compete with brands of all sizes and industries for the attention of your current and prospective clients. How can you stand out from the rest? Follow these three tips. Continue reading

Promotion: Are You Doing it Right?

According the National Association of REALTORS, real estate agents and brokers spent a median of $590 on marketing and $640 on business promotion in 2012. This breaks down to a median total of 20% of their budgets. As a real estate professional, marketing and promotion is essential to your business. And while traditional promotion has its place, relational promotion is where you should spend most of your time and money, especially if you work by referral. The reason is simple: People are more likely to trust a referral from someone close to them than a billboard or advertisement. Continue reading