While many agents slip into cruise control at the end of the year, the most successful professionals know that the holiday season is the perfect time to promote their businesses. Why? It’s the most social time of year. Sure, the summertime is filled with barbeques and beach days, but the holiday season is when people typically spend time with their family and friends who live near and far. The best part? The seeds you sow now to promote your business will mature over the coming year. Continue reading
Autumn is a great time to reconnect with your clients. Stop by the homes of your clients and be sure to bring one of these goodies with you. Continue reading
The summer is a great time to connect with your clients. The longer days offer fun opportunities to meet up with your clients face-to-face, which is one of the best ways to connect with them. Here are a few ideas to get you started.
Host a Client Appreciation Party. A fun summer client party is often a slam dunk for real estate professionals who want to meet up with several clients at once. Invite your whole database or just your A+ and A clients—it’s up to you! Plan a fun barbeque, a beach day, a picnic in the park, etc. Client parties get you face-to-face with your clients and allow them to meet one another for a few hours of fun.
Referral Maker CRM Tip: Use the Business Mixer Template to help you plan your next Client Appreciation Party! Go the to the Marketing Tab and start your campaign today.
Deliver a Pop-By. Pop-Bys are a fun way to get face time with your clients. Bring a small gift, such as a tube of sunscreen, a potted plant or seeds, beach toys, etc., and stop by their home. Call ahead of time to make sure they’re home. Or, leave it on their doorstep and text a photo of the item to your client to let them know to look for it when they get home.
Referral Maker CRM Tip: Have you downloaded the Referral Maker® App yet? The App not only makes it easy to update your clients’ information, you can also plan your Pop-By delivery route while you’re out and about.
Write them a note. Whether you’re taking advantage of early-morning quiet time or relaxing by the pool, write a few personal notes to your favorite clients, clients you chatted with during the week or ones that you haven’t contacted in a while. They’ll be happy to hear from you and will be touched that you took the time to write them a note.
Referral Maker CRM Tip: How many notes have you written this week? See this and more on the Dashboard of Referral Maker. You’ll get a tally of how many you’ve completed so that you know how close you are to winning the day and winning the week!
Call them up. One of the fastest ways to touch base with your clients, a short phone call allows you to tell your client that you’re thinking of them, see what’s new in their lives and remind them that you’re never too busy for their referrals.
Referral Maker CRM Tip: Who should you call today? Referral Maker can tell you! Simply upload your database and Referral Maker will let you know who to contact. Access proven dialogues to help you get the conversation started!
Send them a video email. A video email is a great way to send a personal message to your clients. Update them on the local real estate market, tell them about new listings on the market or just check in to say hello.
Let Referral Maker® real estate CRM help you connect with your clients this summer. In addition to helping you plan your lead generating activities for the day and week, Referral Maker makes it easy to update your clients’ information, track your communication with them and plan your Pop-By route. Visit ReferralMaker.com to learn more and to start your 30-day free trial.
When is the best time to contact your clients? Anytime! After all, how will they remember to refer you to their family and friends if they never hear from you? Most buyers and sellers would like to stay in touch with their real estate agents; however, many real estate agents drop the ball as soon as the ink is dry on the transaction. “Oh, I don’t want to be a bother,” is one of the most common excuses. Think of it this way—you’re not being a bother if you’re providing your clients timely and practical information. Here are some tips to help you reach out. Continue reading
Providing value is an important component of Working by Referral. When you provide value to your clients, you offer them another level of service and reinforce your role as their trusted advisor. Show your expertise and appreciation with these five ways to provide value to your clients this summer. Continue reading
Want to stay at the top of your clients’ minds? Three words: consistently provide value. Providing value to your clients helps you to become their trusted advocate for all things real estate. They’ll think of you when they’re buying a home, when they’re deciding to list their home and even when they’re discussing a new roof for the home they currently own. Here’s how to stay relevant and provide value to them this spring. Continue reading
Selling a home can be a stressful and emotional process for many people. Take the stress out by delivering one of these Pop-Bys to your current sellers. Continue reading
Working by referral is hard work. Your business relies on others to refer your great expertise and services to their family, friends and associates. This makes keeping in touch with the clients in your database essential to help your business thrive. But how can you keep in touch with your clients and run your business? The stacking effect, of course! The stacking effect is based on the principle of compounding interest. What works for loans also works for relationships, funnily enough. Here are three reasons why: Continue reading
The spring is a great time to pop by to your favorite clients with a special treat to show how much you appreciate their business and referrals. The seasons is also one of the busiest times in many real estate markets, as buyers begin their search for a new home and sellers clean the clutter in preparation for listing. Make sure you stay at the top of their minds with these seasonal Pop-By gifts. Continue reading