After a tumultuous few years, many millennials are thinking of buying homes of their own. This generation is different from previous ones, as they are more tech-savvy and informed about the market. Here are three tips to help you guide them through the home buying process. Continue reading
Whether you’re new to real estate or you’ve been in the business for years, you probably have days where you feel nervous to call your database. Let’s face it; many of us don’t talk on the phone much anymore, relying instead on texting or email to convey a message to clients, friends and acquaintances. Think of it this way—you’ll set yourself apart from your competition by making voice contact with your best clients. Here’s how to get motivated to call when you’re too anxious to pick up the phone. Continue reading
Did you know that the businesses in your network can be excellent sources of referrals? You may refer your clients to some of the businesses in your database during the course of the transaction, as well as after it has closed. You are the key connection between your clients and the businesses that you work with. And, chances are, your clients rely on you to be their trusted advisor, the person they turn to when they are looking for a reputable tradesperson or professional to perform a service on their house. Conversely, businesses are always looking for new customers. Take the opportunity to connect your clients with the businesses in your network, and enjoy the following benefits: Continue reading
Networking is essential to do in order to thrive in real estate—or any business, for that matter. However, for many agents, the process of networking can strike fear into the heart of even the biggest introvert. We all experience moments of anxiety leading up to a networking event. We may think, “What if I don’t know anyone there?” “What if I don’t connect with anyone?” “I wonder if they’ll notice the pimple that erupted on my forehead from all of this worry and concern about other people’s thoughts of me.” It’s normal to be nervous before a networking event. Here are some tips to alleviate your anxiety so that you can meet some great people. Continue reading
What do you do after showing a home to a buyer?
a. Tell them you’ll be in touch, and then get in your car and leave.
b. Ask them to go out for lunch to talk about the property.
Although most agents and brokers choose the first option, the Pros know that option B is the way to go. Why? Breaking bread with your clients is a great way to learn more about their search for a home. It gives your client a chance to talk about the property and ask you questions, as well as gives you the chance to exhibit your professional expertise. The added bonus: It allows you to deepen your relationship with your client so that you can better serve them. Think of it as an “unexpected extra” that may turn your buyers into loyal advocates of your business.
3 Benefits of Lunching with Your Buyer
1. Learn what they think about the property. After viewing a home, many buyers are eager to discuss the property with their spouses on the way home. Scheduling lunch afterwards gives you the opportunity to be privy to this conversation. You can find out what they loved about the home, what they hated, what stuck out, what they wish the home would have had. You can also find out if they want to make an offer on the home, and if not, delve into why not. This also gives you the opportunity to offer reassurance and explain the process.
2. Dig into what they want in a home. Although most buyers have an idea of their preferences in a home, their list often changes once they get out and visit properties. After they’ve told you what they liked and didn’t like in a property, ask them if they’ve revised their list of must haves and deal breakers. If they have, be sure to update their preferences in Referral Maker™ real estate CRM.
3. Help them narrow the field of options. Choosing a home to buy is a big decision. Your clients want your expertise to help them make that decision. Over lunch you can help them outline the pros and cons of a property so that they can make an educated decision.
Use Referral Maker CRM to help you plan and prepare for your client lunches, send your real estate marketing items, add events to your calendar and even match your buyers with your listings. Visit Referral Maker to learn more and to start your 30-day free trial.
Did you know that many prospective advocates of your business may be right under your nose? Often real estate agents aren’t sure who to add to their databases, especially when they’re just starting out. They’ve added their family, friends and neighbors, but they may get stuck thinking of other people to add. If this sounds like you, it may help to think beyond your immediate circle and to the various activities you participate in and the places you go regularly. Since you’ve established a relationship with these folks, it’ll be easier to ask them if they already have an agent, and if not, if you could be their go-to real estate professional. Continue reading
If you want to succeed in real estate, it’s essential to commit to a system. In a referral-based business, the system you commit to should be relationship-based as well. Brian Buffini’s Work by Referral System is a simple and effective marketing system that caters to the relationships you build with your clients. And although we give you the tools you need to succeed—including the marketing materials, dialogues, access to Referral Maker™ real estate CRM software, etc.—it’s up to you to do the proactive lead generating activities that are important to your business’s success, and that takes commitment. So, how can you commit to a system? Continue reading
Did you know that working with sellers gives you a great opportunity to show off your character and competence? It’s true. Not only are you able to use your skills as a real estate professional, you can also connect your sellers with reputable professionals in your network. Before many sellers put their homes on the market, they undertake home improvement projects to boost their home’s value and make it more attractive to prospective buyers. Who can you connect your sellers with? Here are a few suggestions: Continue reading
It’s the middle of January. You’ve established your SMART goals and have a plan to turn those goals into a reality. You’re feeling motivated and ready to dominate the industry—well, at least your local market. Take advantage of your extra boost of motivation to adopt these five habits that are sure to help you reach your goals. Continue reading
Over your career as a real estate professional, you’ve no doubt encountered some great lenders, home inspectors, real estate attorneys, etc. who know their stuff and offer their clients a high level of service. Why not refer them to your clients? Since most buyers and sellers are not involved in the real estate industry, they may not know what to look for and look out for; connecting them with a professional that you know and trust is not only good service, it also helps to ensure that the buying or selling process will be smoother for all parties involved. Continue reading