For some agents, the fourth quarter signifies a winding down of business. After all, the holiday season and winter months aren’t typically busy times in real estate so these agents coast through the rest of the year, only to start at square one in January. True professionals know this is not the time to hibernate for the winter—instead the final quarter of the year is the perfect time to ask for referrals and fill your pipeline with leads to see you through the beginning of 2018. However, that doesn’t mean you need to forego fun in the process. Since the autumn and upcoming holiday season are the most social times of the year, get social with your clients! Here’s how: Continue reading
Want to build advocates for your business? Surpass the expectations of your clients. Not only is it part of great service, it builds trust and deepens relationship–all of which are essential to build a lasting business. Here are three ways to ‘wow’ your clients. Continue reading
It’s the relationships with your clients and the referrals they give you that drive your business. It’s essential to stay at the top of mind and become their trusted advisor by continuing to build trust. You build trust by sending valuable information each month. Not only will this help you separate yourself from the competition; you’ll also continue to establish yourself as the go-to real estate expert of your community. The more you focus on building relationships with your clients, the more likely they’ll be to refer you. Make it easy for them to refer you by following these tips: Continue reading
Part of owning a small business is building your brand. Your brand is more than your name and logo, or a billboard with your face emblazoned upon it; it’s your overall reputation with your clients and the community. When you’re a referral-based business, part of your brand’s identity is the great service you provide to your clients and their referrals. Your brand precedes you when you meet with referred clients, new business and when networking with other real estate agents and professionals in the industry. Continue reading
In many areas, spring is when the real estate market really heats up. People who were only thinking of buying a few months ago are beginning to actively look for homes. They may search on the internet or they may hop in their vehicles and look for homes in the neighborhoods in which they’d like to live. Similarly, people who had been thinking of selling are starting to clean their homes, make repairs and do other things to make their homes stand out when they list it. Regardless of what stage your clients are in, now is a great time to talk to your clients about the market. Continue reading
If you have a business, you have a brand. A brand is more than a great name and a logo. It’s your overall reputation among your clients and the greater community. When you work by referral, your brand’s identity is you and the stellar services you provide. It’s what your clients say about you when they refer you to their family and friends. Like a reputation, your brand precedes you when meeting with new clients or networking with people in the industry. Continue reading
Great client service is more than being nice and meeting your clients’ expectations—it’s about going above and beyond what’s expected to help them achieve their dreams of homeownership and maintain their investment once they’ve closed the deal. It’s sharing your knowledge with them, using your expertise to help them along the path of homeownership and keeping your skills sharp so you can offer the highest level of service. Here are three ways to serve your clients: Continue reading
Sending your marketing flyers and eReports each month is only the beginning of your marketing system. While doing this is sure to keep you on the top of your clients’ minds, there’s so much more to do! If you want to improve the chances of staying on the minds of your clients, here are a few tips. Continue reading
Any time is a great time to touch base with your clients. It may be cold and wintery outside in many parts of the country; however, that’s not an excuse to hibernate in your office for the season. Get out and chat with your clients! You’ll never know when you’ll hear a need you can fill to serve your clients better. Continue reading
One of the biggest traits that separate an agent from a professional is consistency. While agents typically call it a year as soon as the calendar strikes December 1st, professionals keep working. Although professionals may lighten their work load at this time of year, they still strive to maintain consistency in their daily life. Why is consistency so important?
Continue to build trust. Consistency builds trust. How? When you send your Marketing Flyers and eReports each month, like clockwork, your clients begin to expect them. They’ll look forward to hearing from you and receiving great information. This not only helps breed trust, it also strengthens your relationships with them.
Stay in habit. Habits are hard to create, but oh so easy to break. When you take an extended period of time away from your daily activities, it can be tough to get back in the habit of doing them again. Maintaining consistency helps you maintain your good habits.
Set the stage for next year’s referrals. Although you may not be closing as many deals at this time of year, you are sowing the seeds for next year’s business. By staying consistent and doing your daily lead generating activities now, you’re setting the stage for a great start of the new year.
Referral Maker® CRM helps you stay consistent even when it’s tough. Referral Maker tells you what to do and who to contact each day. Not sure what to say? Referral Maker can help there as well, giving you all of Brian Buffini’s proven dialogues. See what the fuss is about. Visit ReferralMaker.com today!