Email is an easy and effective way to connect with your clients.
It’s the middle of the month—have you sent your eReport yet? One of the biggest complaints that people have is that their real estate agent seems to fall of the face of the planet after the transaction has closed. They want you to stay in touch! What better way to connect with your clients than with an email that ties into your monthly mailing? Continue reading →
Want to ‘wow’ your clients? Include video in your next email.
Video is a great way to connect with clients while providing value. Since your clients aren’t expecting this type of marketing, it’s easier to pierce their defenses, so to speak. With video, not only can you tailor your messaging to each type of client, but this communication method feels more personal—it’s like you’re speaking directly to them. Whether you include them as part of an email marketing campaign or you post them on your website, here are five ways to use video in your marketing. Continue reading →
If you’re like many real estate professionals, you use social media to communicate with your clients and market your listings and yourself. It’s another way to brand your business, show your clients that you care and reinforce your role as a local real estate expert. Here are a few ways to use social media in 2015. Continue reading →
No matter what platforms you use, these tips can help you optimize your social media experience.
Social media is a great way to get the word out about your business and listings. However, many agents post too often and saturate their clients’ news feeds with so much information that they feel overwhelmed and choose to unsubscribe. Or, they post so infrequently that their clients forget about them. Mastering social media involves a delicate dance; however, it is possible to build relationships with clients with the following tips. Continue reading →
With the majority of buyers starting their home searches online, the property listing has become even more important. Gone are the days when a few pictures would entice a buyer to call for a showing. Today’s Internet-savvy buyers want to imagine themselves in the home before they pick up the phone. Follow these tips to pique buyers’ interest in your properties. Continue reading →
These nice folks need a seasoned real estate pro like yourself to sell their home.
You know sellers need you, but do they know how much they need you? In the age where all of the information we desire is at our fingertips, some people may think, “All the information I need to sell my home is on the Internet, and I found this handy online valuation calculator to tell me how much my home is worth. I don’t need no stinkin’ real estate agent! I’ll sell my home myself and rake in all of the dough! I’ll be like Scrooge McDuck swimming in the piles of money that would have been their commission. [cue maniacal laughter]”
While it’s wonderful that people can access information about the real estate process with the click of the mouse, many of them don’t know what to do with the information they find. And if they’re trying to sell the home themselves, they don’t have the experience to navigate the quirks of the local market, leaving their home to languish on the market for months. Here are three reasons why sellers need a great real estate professional, like yourself, to get their home sold.Continue reading →
Use your story in your business. It gives it a personal touch and makes you more trustworthy.
What’s your story? You may not think that you have one; however, if you’re breathing, you’re living your story. While everyone’s story is unique, the elements of the story are not. They involve a main character (hint: that’s you) who is experiencing a sequence of events and in the process, faces any number of challenges and setbacks in order to reach the story’s resolution. Continue reading →
Timely and consistent follow up leaves a lasting positive impression on your clients.
One of the most common complaints of many buyers and sellers is that they don’t hear from their real estate agents as much as they’d like to during the transaction, and that the agent seems to disappear once the papers are signed and the transaction is closed. Frequent communication with your clients not only helps mitigate miscommunication and allay any concerns, it also reaffirms your service to them and keeps you on the top of their minds. The simple act of following up is an essential part of your communication plan. Unfortunately, it’s one of the tasks that falls off the list when we get busy. Continue reading →