Tag Archives: marketing

How to Stay Consistent, Especially at the End of the Year

consistency

For many agents, the beginning of December signals the end of the year. After all, many markets slow down toward the end of the year; it’s the perfect time to close up shop, right? Real estate professionals understand they need to continue to be consistent, regardless of the time of year. Since the holiday season is a great time to generate leads, these pros are out there meeting with their clients, thanking them for referrals and reminding them their never too busy for referrals. Although you may not be closing as many deals at this time of year, it’s still necessary to be consistent in your daily life and workload. Here’s how: Continue reading

Promote Your Business During the Holiday Season

businessman at Christmas

 

The holiday season is one of the best times of the year to promote your business. All the socializing you’ll do with your clients provides plenty of natural opportunities to thank them for their business and remind them you’re never too busy for their referrals.  Here’s how to sow the seeds for future business. Continue reading

Boost Your Brand with Personalization

real estate agent personalization

Part of owning a small business is building your brand. Your brand is more than your name and logo, or a billboard with your face emblazoned upon it; it’s your overall reputation with your clients and the community. When you’re a referral-based business, part of your brand’s identity is the great service you provide to your clients and their referrals. Your brand precedes you when you meet with referred clients, new business and when networking with other real estate agents and professionals in the industry. Continue reading

How the eReport Makes Your Marketing More Effective

eReports

Your clients want to stay in touch long after the contract is signed, and one of the best ways to do so is through your marketing. We developed the marketing flyers as a way to stay at the top of mind of your clients by sending them helpful information each month. The eReport is a complementary piece to the flyer, intended to use as a follow up to the printed flyer. When you send it in the middle of the month, you create the opportunity to get in touch with your clients and for your clients to easily respond to you. And, when you send it consistently, you’ll leverage the stacking effect of the Referral Maker Marketing System. Continue reading

Make Your Team More Productive

make team more productive

How productive is your team? Sure, they may look busy, but do you know how much they’re getting done each day? There’s a difference between being busy and being productive. Many of us are ‘busy’—that is, we work tirelessly from the moment we get into the office. However, we may be so busy trying to put out fires that we don’t get around to doing the activities that drive our business. When you’re productive, you complete your priorities for the day and don’t get sidetracked by the unexpected issues that arise. So, is your team productive or just busy? Here’s how to find out. Continue reading

Make Sure Your eReports Are Opened

Make sure your ereports are opened

We always say, if you want to boost the effectiveness of your printed marketing materials, follow it up with the corresponding eReport. However, email can be tricky. After all, we’re inundated with emails every day, all fighting for attention. We’re naturally inclined to open emails from people we know and trust, while letting the other emails filter into “junk mail.” If you want to ensure that your emails are opened and read, follow these tips: Continue reading

How to Optimize Technology in Your Relationships

Technology can help you enhance your relationships.

Technology can help you enhance your relationships.

Whether you’re new to the real estate business or you’re a seasoned pro, there’s no doubt that you’ve incorporated technology into your daily habits. From using a CRM, like Referral Maker® to storing documents in the cloud, the way we do things is far more technological than it was just a decade ago. One thing that hasn’t changed—the importance of relationships. It’s true; the relationships you build with your clients are and will always be the key driver of the success of your business. Repeat business and referrals ensure that your business thrives through any market. Here are a few ways to optimize the use of technology to enhance your relationships. Continue reading

Why Email is a Great Way to Touch Base with Your Clients

Email is not only a great way to stay in touch with clients; it also makes it easy for them to get in touch with you!

Email is not only a great way to stay in touch with clients; it also makes it easy for them to get in touch with you!

 

When you work by referral, staying in touch with your clients is an essential business activity. The system provides a variety of ways to stay in touch with your clients. One of these ways is email. Although email gets a bad rap for being impersonal, when done right, it can keep you on the minds of your clients in ways that phone call or in-person conversation can’t.  Continue reading

3 Ways the eReport Boosts The Effectiveness of Your Marketing Campaign

 

Email is an easy and effective way to connect with your clients.

Email is an easy and effective way to connect with your clients.

It’s the middle of the month—have you sent your eReport yet? One of the biggest complaints that people have is that their real estate agent seems to fall of the face of the planet after the transaction has closed. They want you to stay in touch! What better way to connect with your clients than with an email that ties into your monthly mailing? Continue reading