Since the vast majority of buyers begin their home searches online, property listings have become even more important. It’s not enough to just list a few descriptive phrases and a photo or two—internet-savvy buyers want to imagine themselves living there before they pick up the phone to schedule an in-person viewing. How can you make your listings pop? Continue reading
With the majority of buyers starting their home searches online, the property listing has become even more important. Gone are the days when a few pictures would entice a buyer to call for a showing. Today’s Internet-savvy buyers want to imagine themselves in the home before they pick up the phone. Follow these tips to pique buyers’ interest in your properties. Continue reading
Most potential buyers cruise the listings on the Internet before they contact their agents to look at a home in person. Although a great description may prompt them to call their agent, it’s the photos that make them click on the listing in the first place. Great photos can highlight the best parts of the home; however, bad photos can make even the most gorgeous house look terrible.
Many agents, in an effort to save time and money, photograph their listings themselves with mixed results. While it’s possible to take great interior and exterior shots with the right equipment, it’s also essential to have the knowledge and expertise to use the equipment right. Here are three reasons to hire a pro: Continue reading
When many of us started in real estate, we took great care to prepare for each and every listing presentation. Over time, as we became more experienced with pitching our services to our clients, our preparation may have become less and less. In some cases, we may even wing it. After all, we’ve done about a million listing presentations so far right? We have this in the bag. Back the train up, big shot. Preparation is essential whether it’s your first presentation or your one millionth. And, preparation saves you from playing the “I should’ve said…” game in your car on the way home. Continue reading
Get ready for your close-up: Videos are a great way to personalize the way you market your brand and your properties. More real estate professionals are posting videos of their listings on YouTube and why not? YouTube is a top social network with more than 1 billion unique users each month.* Continue reading
Never assume your clients already understand the process of selling their home.
When you meet with a seller for the first time, do you assume that they know and understand the real estate industry and your role within it? Assuming that your clients know as much as you do about the industry is one of the biggest mistakes that real estate professionals make. Continue reading
Have you ever worked with a seller who was very emotional when selling their home? Perhaps they lived in the home for decades, raised a family there and have to sell because their spouse passed away. Maybe the seller had to put the home on the market when they lost their job. Or maybe they’re selling because they need to relocate for work. According to a study by Move Inc., 75.1% of homeowners say that their home defines who they are. No wonder many sellers become emotional when they put their home on the market—it’s like they’re selling a piece of themselves. Continue reading