Tag Archives: leads

Promotion: Are You Doing it Right?

According the National Association of REALTORS, real estate agents and brokers spent a median of $590 on marketing and $640 on business promotion in 2012. This breaks down to a median total of 20% of their budgets. As a real estate professional, marketing and promotion is essential to your business. And while traditional promotion has its place, relational promotion is where you should spend most of your time and money, especially if you work by referral. The reason is simple: People are more likely to trust a referral from someone close to them than a billboard or advertisement. Continue reading