Whether you generated the lead online or were referred by one of your best clients, you still have to win over sellers with your listing presentation. A great listing presentation gives you the opportunity to show these potential clients that you’re the most professional and qualified person to market and sell their home. While the presentation itself often takes place in the sellers’ living rooms, the process begins long before that, with your first phone call. Here are five ways to knock their socks off throughout the process, from your initial contact to the big presentation day.
Most sellers only sell a few homes in their whole lifetime so it’s no wonder that they may have questions about the process when they decide to list. And, if it’s been a decade or two since they last sold a home, they may be even more concerned about your plans to market it. After all, when they listed their last home, newspapers were doing well, the Internet was in its infancy and open houses were all the rage. The current real estate process looks much different: many newspapers are on life support, the Internet gives us access to a huge amount of information and, while open houses are still held, they’re not the most efficient use of time and energy. Here’s how to guide your sellers through the changing landscape of real estate. Continue reading