Tag Archives: home buyers

More of Today’s Buyers Use Technology to Find Their Dream Homes

Many buyers today, particularly younger ones, are more likely to search for homes using their smartphones and tablets.

Many buyers today, particularly younger ones, are more likely to search for homes using their smartphones and tablets.

The way potential buyers search for homes has changed over the past few years as we come to rely on our mobile devices for more of our Internet needs. While the Home Buyers and Seller reports from the National Association of REALTORS® has revealed a growing trend in the past two or three years of buyers using their smartphones and tablets to search listings, recent studies from Google seem to drive the point home. While NAR surveys buyers and asks if they’ve used their mobile devices in their searches, Google has been able to add a new layer to this research by analyzing key search terms. Continue reading