Marketing is an important part of branding your business. Although most of your business comes from the referrals of your best clients, your marketing pieces reinforce your expertise and allow you and your team to stay on the minds of your best clients.
However, when you work within a team, it can be difficult to ensure the team’s marketing materials are uniform and consistent with your brand and message. Luckily, Referral Maker® CRM for Teams has your back with our new Marketing feature!
Create Uniform Marketing Materials for Your Team
Referral Maker CRM for Teams makes it easy to quickly create email and letter templates that meet your branding standards, messaging and key points. This helps ensure clear communication with your team’s clients.
Push Materials to Your Team
Once you’ve created your templates, Referral Maker CRM for Teams allows you to push these templates to your team members. The templates take the guesswork out of your team’s marketing—they don’t have to create their own materials. Instead, they can lean into yours and spend their time doing something more enjoyable and productive—serving their clients.
Ensure Consistent Communication
It’s no secret that consistency is the key to success. When you’re consistent in your communication, you build trust with your clients. The Marketing feature of Referral Maker CRM for Teams helps to ensure your team is consistent in their communication with their clients.
Are you using Referral Maker CRM for Teams? If not, what are you waiting for? Visit ReferralMaker.com for more information and to sign up today.
We always say, if you want to boost the effectiveness of your printed marketing materials, follow it up with the corresponding eReport. However, email can be tricky. After all, we’re inundated with emails every day, all fighting for attention. We’re naturally inclined to open emails from people we know and trust, while letting the other emails filter into “junk mail.” If you want to ensure that your emails are opened and read, follow these tips: Continue reading
Follow up with a phone call a few days after you’ve sent your Marketing Flyers to touch base with your clients.
Sending your marketing flyers and eReports each month is only the beginning of your marketing system. While doing this is sure to keep you on the top of your clients’ minds, there’s so much more to do! If you want to improve the chances of staying on the minds of your clients, here are a few tips. Continue reading
Technology can help you enhance your relationships.
Whether you’re new to the real estate business or you’re a seasoned pro, there’s no doubt that you’ve incorporated technology into your daily habits. From using a CRM, like Referral Maker® to storing documents in the cloud, the way we do things is far more technological than it was just a decade ago. One thing that hasn’t changed—the importance of relationships. It’s true; the relationships you build with your clients are and will always be the key driver of the success of your business. Repeat business and referrals ensure that your business thrives through any market. Here are a few ways to optimize the use of technology to enhance your relationships. Continue reading
Continuing to do your activities now will plant the seeds for your sales next year.
One of the biggest traits that separate an agent from a professional is consistency. While agents typically call it a year as soon as the calendar strikes December 1st, professionals keep working. Although professionals may lighten their work load at this time of year, they still strive to maintain consistency in their daily life. Why is consistency so important?
Continue to build trust. Consistency builds trust. How? When you send your Marketing Flyers and eReports each month, like clockwork, your clients begin to expect them. They’ll look forward to hearing from you and receiving great information. This not only helps breed trust, it also strengthens your relationships with them.
Stay in habit. Habits are hard to create, but oh so easy to break. When you take an extended period of time away from your daily activities, it can be tough to get back in the habit of doing them again. Maintaining consistency helps you maintain your good habits.
Set the stage for next year’s referrals. Although you may not be closing as many deals at this time of year, you are sowing the seeds for next year’s business. By staying consistent and doing your daily lead generating activities now, you’re setting the stage for a great start of the new year.
Referral Maker® CRM helps you stay consistent even when it’s tough. Referral Maker tells you what to do and who to contact each day. Not sure what to say? Referral Maker can help there as well, giving you all of Brian Buffini’s proven dialogues. See what the fuss is about. Visit ReferralMaker.com today!
You still have time to Win the Year!
End the year on a high note by recommitting to your marketing campaigns! Whether you knocked it out of the park this year or you fell off-track and struggled to recover, recommitting to your marketing can help you end the year ready and motivated to take on the challenges of 2016. If you want to start the year with leads in your pipeline, it’s essential to keep doing the work now. Continue reading
The holidays are a great time to promote your business.
While many agents slip into cruise control at the end of the year, the most successful professionals know that the holiday season is the perfect time to promote their businesses. Why? It’s the most social time of year. Sure, the summertime is filled with barbeques and beach days, but the holiday season is when people typically spend time with their family and friends who live near and far. The best part? The seeds you sow now to promote your business will mature over the coming year. Continue reading
Make your clients want to read the emails you send with these tips.
Email is a powerful way to stay in touch with your clients and prompt them to connect with you. However, with the barrage of emails that many of us receive each day, it’s hard to stand out from the pack. However, with these smart strategies, your message is sure to be noticed. Continue reading
Email is an easy and effective way to connect with your clients.
It’s the middle of the month—have you sent your eReport yet? One of the biggest complaints that people have is that their real estate agent seems to fall of the face of the planet after the transaction has closed. They want you to stay in touch! What better way to connect with your clients than with an email that ties into your monthly mailing? Continue reading
Mail–via monthly mailings and personal notes–is a great way to connect with clients and provide value.
Want to stay at the top of your clients’ minds? Provide value to them consistently before, during and after you’ve completed the transaction. Many people complain that they lost touch with their real estate agents after the deal closed on their homes. Providing value gives you the opportunity to reach out to your clients and maintain the lines of communication. Here are five ways to provide value: Continue reading