Tag Archives: eReport

5 Ways to Provide Value to Your Clients This Summer

A personal note is a great way to provide value to your clients and let them know that you're thinking of them.

A personal note is a great way to provide value to your clients and let them know that you’re thinking of them.

Providing value is an important component of Working by Referral. When you provide value to your clients, you offer them another level of service and reinforce your role as their trusted advisor. Show your expertise and appreciation with these five ways to provide value to your clients this summer. Continue reading

3 Ways to Boost the Open Rate of Your Email Marketing Campaigns

Make your email marketing campaigns more effective with these tips.

Make your email marketing campaigns more effective with these tips.

Email marketing is one component of your real estate marketing plan, and an important part of your overall strategy. However, in this day and age, when many people are trying to simplify their lives by setting up email filters to weed out spam-like messages, it can be difficult to make sure that your messages are being read. People are more likely to open mail from the people they know, and email is no different. Your relationship to your clients may get your message into their Inbox; here are three ways to help ensure that they read it. Continue reading

5 Clever Ways to Incorporate Video into Your Next Email

You don’t need fancy equipment to add video to your emails. Use the camera in your laptop to film your message.

Do you want a unique way to connect with your clients? Add video to your next email. Videos are becoming a popular addition to email marketing campaigns. A brief, one to two minute video can help you exhibit your character and competence while delivering a personal message to your best clients. Including a video in your email will help you to pierce the defenses of your clients and magnify your message. Out of curiosity they’ll watch the video and once you’ve grabbed their attention, you’ll remain at the top of their mind. Continue reading