Part of owning a small business is building your brand. Your brand is more than your name and logo, or a billboard with your face emblazoned upon it; it’s your overall reputation with your clients and the community. When you’re a referral-based business, part of your brand’s identity is the great service you provide to your clients and their referrals. Your brand precedes you when you meet with referred clients, new business and when networking with other real estate agents and professionals in the industry. Continue reading
Your clients want to stay in touch long after the contract is signed, and one of the best ways to do so is through your marketing. We developed the marketing flyers as a way to stay at the top of mind of your clients by sending them helpful information each month. The eReport is a complementary piece to the flyer, intended to use as a follow up to the printed flyer. When you send it in the middle of the month, you create the opportunity to get in touch with your clients and for your clients to easily respond to you. And, when you send it consistently, you’ll leverage the stacking effect of the Referral Maker Marketing System. Continue reading
Even if you work by referral, marketing is an essential part of your business. Many agents use traditional marketing strategies and purchase ad space on billboards and post door hangers to catch the eye of potential buyers and sellers. Agents who work by referral lean into their relationships to provide value to their clients and encourage their clients to refer them.
Every month we send the Referral Maker Marketing Kit to help you provide value and build relationships with your current and potential clients. In order to get the most out of the system, and for it to be effective, follow these three steps.
Be consistent. The marketing flyers are more effective when you send them consistently. They’re professionally written and designed to show your expertise and help you reveal your character to your clients. When you send them each and every month, your clients will begin to expect them from you and look forward to opening them each month.
If you have trouble consistently sending the flyers, Referral Maker® CRM can remind you to send them on time each month. Or, we can send them for you for an extra fee.
Follow up with the eReport. We designed the monthly eReport to complement the marketing flyer in design and content. When you send it as a follow up to the flyer, it drives home the value of the flyer and makes it easy for your clients to contact you with a question or to say ‘hello.’
Speaking of follow up, the marketing flyers also give you an ‘in’ to call your clients on the phone, send a personal note (which are also included in your monthly kit), or deliver a Pop-By to your favorite clients. Following up allows you to reconnect with your clients and remind them you’re never too busy for their referrals.
Personalize your marketing. When you personalize your flyer, they’re more likely to be shared. If your clients pass the flyer on to their family or friends, they know who to contact for their real estate questions and needs. Whether you personalize your flyers with your contact information or also include a listing or information about a local business, doing so will help you establish your brand and get your name out there.
Referral Maker CRM was designed to help make it easy and fun to work by referral. If you’re not using it yet, what are you waiting for? Visit ReferralMaker.com to sign up today!
When you work by referral, staying in touch with your clients is an essential business activity. The system provides a variety of ways to stay in touch with your clients. One of these ways is email. Although email gets a bad rap for being impersonal, when done right, it can keep you on the minds of your clients in ways that phone call or in-person conversation can’t. Continue reading
It’s almost Thanksgiving in the U.S., giving you the perfect reason to connect with your clients to say “hello” and thank them for their business and referrals. This month’s eReport is all about gratitude. Being thankful is not only good manners; it also improves your happiness and well-being. And, it’s not bad for business, either. Continue reading
Did you know that your marketing items provide an opportunity for your clients to refer you, especially when you personalize your flyers? When your clients share a Marketing Flyer, forward an eReport or Like or comment on your post on social media, it gives others a glimpse into your service as an agent. Chances are, the agents they used to buy or sell a home didn’t provide that level of service. This is a way to stay at the top of your clients’ minds while sharing your skills with their networks. Continue reading
The sun is out, the weather is warm, potential buyers are out looking for a new home and potential sellers are getting their homes in shape to sell. Most buyers and sellers don’t participate in the real estate process very often—maybe once or twice a decade. It’s hard to remember everything that needs to be done before you sign the paperwork. Continue reading
Providing value is an important component of Working by Referral. When you provide value to your clients, you offer them another level of service and reinforce your role as their trusted advisor. Show your expertise and appreciation with these five ways to provide value to your clients this summer. Continue reading
Email marketing is one component of your real estate marketing plan, and an important part of your overall strategy. However, in this day and age, when many people are trying to simplify their lives by setting up email filters to weed out spam-like messages, it can be difficult to make sure that your messages are being read. People are more likely to open mail from the people they know, and email is no different. Your relationship to your clients may get your message into their Inbox; here are three ways to help ensure that they read it. Continue reading
Do you want a unique way to connect with your clients? Add video to your next email. Videos are becoming a popular addition to email marketing campaigns. A brief, one to two minute video can help you exhibit your character and competence while delivering a personal message to your best clients. Including a video in your email will help you to pierce the defenses of your clients and magnify your message. Out of curiosity they’ll watch the video and once you’ve grabbed their attention, you’ll remain at the top of their mind. Continue reading