Tag Archives: email marketing

Make Sure Your eReports Are Opened

Make sure your ereports are opened

We always say, if you want to boost the effectiveness of your printed marketing materials, follow it up with the corresponding eReport. However, email can be tricky. After all, we’re inundated with emails every day, all fighting for attention. We’re naturally inclined to open emails from people we know and trust, while letting the other emails filter into “junk mail.” If you want to ensure that your emails are opened and read, follow these tips: Continue reading

How to Incorporate Video in Your Emails

Video is a great way to connect with your clients.

Video is a great way to connect with your clients.

Video is a great way to connect with your clients, especially your best ones—you know, the ones who refer you the most and drive your referral-based business. You need to record a whole movie—a short, two minutes video is enough show your character and competence while personalizing your message. Continue reading

Express Gratitude with This Month’s eReport

It only takes a few minutes to write a personal note, but the impact lasts much longer.

It only takes a few minutes to write a personal note, but the impact lasts much longer.

It’s almost Thanksgiving in the U.S., giving you the perfect reason to connect with your clients to say “hello” and thank them for their business and referrals. This month’s eReport is all about gratitude. Being thankful is not only good manners; it also improves your happiness and well-being. And, it’s not bad for business, either. Continue reading

Boost the Success of Your Email Marketing Campaign

Make your clients want to read the emails you send with these tips.

Make your clients want to read the emails you send with these tips.

Email is a powerful way to stay in touch with your clients and prompt them to connect with you. However, with the barrage of emails that many of us receive each day, it’s hard to stand out from the pack. However, with these smart strategies, your message is sure to be noticed. Continue reading

3 Ways to Use Video in Your Next Email

Video is just another great way to communicate with your clients.

Video is just another great way to communicate with your clients.

Are you using video in your email campaigns? If not, you may want to reconsider. Video is a smart way to reach your clients, update them on the market, their home and home search; and show your competence and care for your clients. Since using video in emails is such a new concept, your clients are more likely to respond to your email with questions, comments or just to say ‘hello.’ Here are three ways to incorporate video in your next email or on social media. Continue reading

Build Your Own Real Estate Infographics: Top 3 Free Apps

Wow your clients and colleagues with great infographics that illustrate your statistics.

Well done infographics can make otherwise boring presentations and statistics more palatable to audiences. Since humans are visual, interesting and eye-catching graphics help people understand why certain statistics are important and helps to put them into proper perspective. Continue reading

Improve the Open Rate of Your Monthly eReport

Your clients love to get emails from you. Follow these tips to get the most out of your monthly eReport.

Every month we tell Referral Makers™ to email their clients the monthly eReport, a professionally written and designed email intended to keep the agents on the minds of their clients. Email marketing has become a popular way for real estate professionals to keep in touch with their clients: 92% of Realtors say that email is their preferred method of communication with current, past and potential clients.1 And they’re not the only ones; in fact, more than 70% of marketers use email marketing as a way to engage with their clients.2 Continue reading