Marketing is a pivotal part of your business. While many agents stick to bus benches, door hangers, billboards in hopes that someone will call them, real estate professionals who work by referral seek to provide so much value to their clients that their clients will refer them to great people in their personal networks. Although they may employ a few of the traditional marketing methods in their campaigns, they mainly market to their existing customers and build strong relationships with them by providing value in the form of marketing flyers and email marketing. However, in order to be effective, it’s essential to do these three things:
Real estate is a social business that is all about relationships. After all, it’s the relationships you build with your clients that provide the fuel that drives your business in the form of referrals and repeat business. This is the basis of Brian Buffini’s Work by Referral System. As an agent, Brian saw that the more he served his clients and nurtured his relationships with them, the more likely they were to use him again and refer him to their family, friends and acquaintances. He created a system that to help other real estate professionals leverage the relationships they’ve built with their clients to generate a reliable stream of leads. Simple, isn’t it. Continue reading
Email marketing is one component of your real estate marketing plan, and an important part of your overall strategy. However, in this day and age, when many people are trying to simplify their lives by setting up email filters to weed out spam-like messages, it can be difficult to make sure that your messages are being read. People are more likely to open mail from the people they know, and email is no different. Your relationship to your clients may get your message into their Inbox; here are three ways to help ensure that they read it. Continue reading
Every month we tell Referral Makers™ to email their clients the monthly eReport, a professionally written and designed email intended to keep the agents on the minds of their clients. Email marketing has become a popular way for real estate professionals to keep in touch with their clients: 92% of Realtors say that email is their preferred method of communication with current, past and potential clients.1 And they’re not the only ones; in fact, more than 70% of marketers use email marketing as a way to engage with their clients.2 Continue reading
In addition to the to-do tasks that you’ve set, Referral Maker™ CRM generates a list of activities for you to complete every day in order to Win the Day and reach the goals you’ve set for your business. Based on Brian Buffini’s Work by Referral System, these activities will help you generate a steady and reliable stream of leads. However, there’s no shortcut to success. In order to reap the benefits of Working by Referral, you have to commit to the System and put in the work. And that ‘work’ is doing your activities—consistently—every single day. Continue reading
Did you know that an email marketing campaign is one of the best ways to boost your clients’ response to your monthly marketing flyer? If you’re like most real estate professionals, you probably send a ton of emails every day. Why not make sure they boost your overall marketing strategy? Continue reading
What’s the best way to reach your clients? Reach out and touch them…through a multi-touch marketing campaign. Multi-touch marketing campaigns offer Referral Makers™ the opportunity to deepen their relationships with their best clients each month. Professionally written and designed, the marketing flyer, eReport, and personal note are part of Brian Buffini’s proven system and are intended to be sent at different times during the month to give the real estate professional several opportunities to “touch” their clients. The Referral Maker™ Marketing System also advocates follow-up phone calls and Pop-Bys to your A+ and A clients to make sure you remain in their thoughts.