Tag Archives: branding

Boost Your Brand with Personalization

real estate agent personalization

Part of owning a small business is building your brand. Your brand is more than your name and logo, or a billboard with your face emblazoned upon it; it’s your overall reputation with your clients and the community. When you’re a referral-based business, part of your brand’s identity is the great service you provide to your clients and their referrals. Your brand precedes you when you meet with referred clients, new business and when networking with other real estate agents and professionals in the industry. Continue reading

Use Referral Maker CRM to Help You Build Your Brand

RMCRM Branding

If you’re like many small business owners, you’re focused on building your brand. Even if you work for a broker, you may want to build the brand and help your clients and local community see you as a real estate expert. Every time you contact a client, write a personal note or help a buyer or seller achieve their real estate dreams, you’re building your brand and expanding your reach. Every connection you make with your clients is an opportunity to build your brand. Here’s how Referral Maker CRM can help you build your brand. Continue reading

Give Your Branding a Boost

When you personalize your marketing flyers, you stay at the top of your clients' minds, so you're the first person they think of when they want to buy or sell.

When you personalize your marketing flyers, you stay at the top of your clients’ minds, so you’re the first person they think of when they want to buy or sell.

If you have a business, you have a brand. A brand is more than a great name and a logo. It’s your overall reputation among your clients and the greater community. When you work by referral, your brand’s identity is you and the stellar services you provide. It’s what your clients say about you when they refer you to their family and friends. Like a reputation, your brand precedes you when meeting with new clients or networking with people in the industry. Continue reading

Want to be Happier? Write Your Story

Writing your story can help you improve your habits and boost your happiness.

Writing your story can help you improve your habits and boost your happiness.

Even the stoniest of hearts is inspired by a good personal story—one where the main character succeeds in the face of seemingly insurmountable odds. However, a story doesn’t have to be marked by dramatic twists and turns to be inspiring—the stories of everyday people can inspire as well.  In fact, a study recently discussed in the New York Times showed that writing your own story will not only help you to improve your habits, it may also make you happier.  Continue reading

How to Build Trust with Your Clients

 

Trust is the foundation of lasting relationships with your clients.

Trust is the foundation of lasting relationships with your clients.

In business, your reputation is everything. When you work by referral, your reputation can make or break your business. Your reputation is built on trust. We want to work with people that we trust and your clients are no exception. A thriving business built on referrals has a strong foundation of trust—your clients trust that you will assist them throughout the real estate process and do your best to serve their needs. Build trust with your clients with these tips: Continue reading

Using Your Story to Market Your Business

Use your story in your business. It gives it a personal touch and makes you more trustworthy.

Use your story in your business. It gives it a personal touch and makes you more trustworthy.

What’s your story? You may not think that you have one; however, if you’re breathing, you’re living your story. While everyone’s story is unique, the elements of the story are not. They involve a main character (hint: that’s you) who is experiencing a sequence of events and in the process, faces any number of challenges and setbacks in order to reach the story’s resolution. Continue reading

3 Reasons to Include Videos in Your Real Estate Marketing

Leave a lasting impression of your business and listings with a short video.

Leave a lasting impression of your business and listings with a short video.

 

 

The Internet has made buyers and sellers savvier than ever. Not only do they have access to more information about the real estate market than ever, they can also access videos of listings that catch their interest and connect with their real estate professionals. Or can they? Although an overwhelming majority of buyers and sellers would like their agents to incorporate video in their marketing, only 15% of agents do.* Continue reading