The holiday season is one of the best times of the year to promote your business. All the socializing you’ll do with your clients provides plenty of natural opportunities to thank them for their business and remind them you’re never too busy for their referrals. Here’s how to sow the seeds for future business.
Personalize your monthly marketing.
Every month, you send your clients valuable information. Personalizing them with your photo and contact information makes it easy for them to pass it along, and refer you to, their family and friends. Since the recipient has your information, they can easily contact you.
Deliver a Pop-By.
Pop-Bys are a fun way to show your clients you care and thank them for their business. Stop by their home or office with a small token of your appreciation, such as their favorite warm beverage, a holiday wreath, holiday candles and baked goods. If you’re delivering something perishable, be sure to call ahead of time to ensure they’ll be home.
Host a client party.
Gather all your favorite clients together to say ‘thanks.’ Plan a small dinner gathering with your A+ clients or a large party with all of your clients. Thank clients for their business and remind them how much you enjoy their referrals.
While many agents may be shy about promoting their business, the social-aspect of the holiday season makes promotion more natural. Ramp it up over the holidays and you’ll enjoy new business in the New Year. Referral Maker CRM can help you promote your business. Visit ReferralMaker.com to learn more.