What is a Pop-By?

Pop-By gifts need not be expensive. A box of chocolates is a great Pop-By gift for your A+ clients.

Has anyone ever given you a small gift as a token of appreciation for something that you did? Perhaps your automobile repair shop gave you an ice scraper before winter. Or maybe your neighbor gave you chocolates from her vacation as a token of appreciation for feeding her pets while she was gone. How did it make you feel?

Pop-Bys are way to deepen your relationships with your clients and express care and gratitude. You don’t have to break the bank on pricey gifts; in fact, the more thought you put into purchasing a small, useful token of appreciation, the more your clients will value it, and the more likely they will be to refer you to their neighbors, friends and families. Buffini & Company Member Tracee Storms of PMZ Real Estate in Turlock, California recently gave away a kitchen brush that had a happy face on it and attached a tag that said, “For a happy and clean real estate transaction, please give me a call. I’m never too busy for any of your referrals!” She received two referrals that same day.

The best part is that when you pop by your clients, whether at home or at work, it’ll generate a buzz from those who see it. Don’t be surprised when you receive a few referrals afterward.

Getting started
If you’re not sure who to visit first, don’t worry; Referral Maker™ CRM will keep you up-to-date on who to contact, with your A+ clients at the top of the list. Since you enjoy their company and know them well, you may feel more comfortable dropping by their homes or offices with a small gift. Don’t forget to express excitement about your business when you pop by.

Use your imagination
The old adage, “It’s the thought that counts” holds true: The bottom line is to show your clients that you care in a tangible way.

Ask for a referral
Remember to remind them that you’re never too busy for their referrals.

Referral Maker™ CRM makes it easy to keep in touch with your clients. The Priority Action Center keeps your client communication history at your fingertips. Click here to learn more and to start using Referral Maker CRM today!

 

 

18 thoughts on “What is a Pop-By?

  1. Pingback: 15 Great Pop-By Ideas | Work by Referral and Build Deep Relationships

  2. Pingback: 10 More Unforgettable Pop-By Ideas | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  3. Pingback: What’s Your Target Number of Transactions? | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  4. Pingback: Duplicate Your Current Clients with the Referral Dialogue | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  5. Pingback: 4 Easy Ways to Reconnect with Former Clients | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  6. Pingback: 5 Unexpected Extras that Turn Clients into Loyal Advocates | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  7. Pingback: 3 Ways to Optimize Your Day with Referral Maker CRM’s Priority Action Center | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  8. Pingback: 7 Fun Fall Pop-By Ideas | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  9. Pingback: Get Festive with These Winter Pop-By Ideas | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  10. Pingback: 3 Reasons Why In-Person Communication Trumps Online Communication | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  11. Pingback: 5 Ideas for February Pop-Bys | Real Estate CRM Tips, Work by Referral, Build Deep Relationships

  12. Pingback: Prepare for Contact in 3, 2, 1… | Referral Maker CRM Blog

  13. Pingback: 5 Ideas for Spring Pop-Bys | Referral Maker CRM Blog

  14. Pingback: 5 Pop-By Ideas for Your Current Buyers | Referral Maker CRM Blog

  15. Pingback: 5 Ways to Touch Base with Clients This Summer | Referral Maker CRM Blog

  16. Pingback: Top 5 Advantages of the Referral Maker™ Real Estate CRM | Referral Maker CRM Blog

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>