We always say, if you want to boost the effectiveness of your printed marketing materials, follow it up with the corresponding eReport. However, email can be tricky. After all, we’re inundated with emails every day, all fighting for attention. We’re naturally inclined to open emails from people we know and trust, while letting the other emails filter into “junk mail.” If you want to ensure that your emails are opened and read, follow these tips:
Be consistent. When you send your eReport each month, on time, your clients begin to expect it and even look forward to receiving it. They know that sometime around the 15th of the month, they’ll get an email from you that complements the marketing flyer you sent earlier in the month. The best thing about being consistent? You’ll begin to build a habit, one that is sure to create more leads for your business.
Write a compelling subject line. A compelling subject line will pique their curiosity and make them want to open your email and see what’s inside. When you write an engaging subject line, your clients will not only open it, they may even forward it to their family and friends.
Show your character. Your clients work with you because they like you, so don’t feel shy about showing them a bit of personality. This can take many forms. You could add an introduction to your eReport (or add a note to the ones we write for you in Referral Maker CRM).
Another way is to introduce your eReport with a short video. Video is a fun and easy way to connect with your clients. Video also allows you to exhibit your professional expertise while showing your clients you care. You don’t need a professional production company to create short videos. There are several apps and programs available that allow you to shoot and edit short videos to include in your emails and on social media.
Referral Maker CRM allows you to view how many clients are opening your emails and even who’s opening them. Visit ReferralMaker.com for more information and to start using Referral Maker today.