One of the best ways to provide this value is through your real estate marketing materials. Now, you may be thinking—shouldn’t my marketing materials showcase what a fantastic agent I am and list all of my great accomplishments and sales numbers? Step out of the spotlight, super star; your focus should be on your clients and addressing their needs and challenges.
The intent is to become more than their agent—you want to be their go-to person when they need a referral to a great contractor, plumber or other home maintenance professional. You want to demonstrate your character as a professional and your competence in the industry by providing valuable information to help them, whether they’re saving to buy a house or want to clear the clutter in their homes.
Here are three types of information that you should be sending to provide value to your growing list of relationships (aka, your database).
1. A monthly marketing flyer that features information about a relevant and interesting topic. While it may not be of interest to everyone, it may encourage your clients to pass it on to a family member or friend who is. If you don’t have time to research, write and design your monthly marketing materials, don’t worry, Brian Buffini’s Referral Maker® PRO™ will help you take your real estate marketing to the next level. The Referral Maker PRO features the Referral Maker Marketing Kit, which has everything you need and more, including professionally written and designed Marketing Flyers that you can personalize for maximum impact.
2. An eReport, an informational email. If you want to boost the impact of your marketing flyer, send a follow up eReport, an email designed to complement your mailing. Make this email a central part of your email marketing campaign. The more value you provide to your clients, the more they will look forward to receiving the email in their inbox. Additionally, the email makes it easy for your clients to get in touch with you—all they have to do is hit reply. How simple is that? Referral Maker PRO has you covered there, too. With Membership, you get access to eReports that correspond with your monthly mailing. All you have to do is send them.
3. Status updates on social media. It seems as though everyone is on social media. Break through the noise of the endless Farmville updates with great content. PicMonkey and other photo editing tools allow you to create image files and easily share them on social media.
It’s all about value! The best part is that providing value to your clients gives you an excuse to connect with them to deepen your relationship. It’s a win-win! Referral Maker real estate CRM can help you stay on top of your client communication as well as your marketing campaigns. Visit Referral Maker for more information and to start your 30-day free trial.