It’s the relationships with your clients and the referrals they give you that drive your business. It’s essential to stay at the top of mind and become their trusted advisor by continuing to build trust. You build trust by sending valuable information each month. Not only will this help you separate yourself from the competition; you’ll also continue to establish yourself as the go-to real estate expert of your community. The more you focus on building relationships with your clients, the more likely they’ll be to refer you. Make it easy for them to refer you by following these tips:
Provide value. You can do this by sending Marketing Flyers and eReports on time each month. These items feature topics of interest to homeowners and potential homeowners. They’re easy to share with family and friends. If you don’t have the time to do it yourself, get Referral Maker PRO. We do the heavy lifting for you each month by professionally developing the items for you. Each month you’ll receive flyers, personal notes and access to a cover letter and eReport emails.
Make it easy to refer. Clients will refer if it’s easy to do so. When you personalize your Marketing Flyers, you not only help brand your business, you also have the potential to make more money than you would if you didn’t personalize. When your clients share the flyer with family and friends, they’re also passing on your contact information. Additionally, ask them to share the eReport with family and friends; when they’re asked to share, people often do. Also encourage them to share the information on social media if they find it useful.
Thank them for sharing. When you find out a client shared a flyer, email or post, thank them. when a potential client calls with a real estate question, ask how they heard about you. If they say a client referred them or they heard about you through a flyer, email or post a client sent to them, be sure to send the clients a personal note. This will encourage them to continue to share information. Remember to note the referral and the new client’s information in Referral Maker CRM so you can start sending them info each month.
If you’re not using Referral Maker, what are you waiting for? Visit Referral Maker for more information.