If you have a business, you have a brand. A brand is more than a great name and a logo. It’s your overall reputation among your clients and the greater community. When you work by referral, your brand’s identity is you and the stellar services you provide. It’s what your clients say about you when they refer you to their family and friends. Like a reputation, your brand precedes you when meeting with new clients or networking with people in the industry.
One the easiest ways to give your brand a boost is to personalize your Marketing Flyers. Since you send them consistently, you have the opportunity to stay top of mind with your clients each and every month. And, when you’re at the top of their minds, they’re more likely to refer you. Need more reasons to personalize your flyers?
3 Reasons to Personalize Your Marketing Flyers
• Establish yourself as the real estate expert of your community. The flyers feature topical information that can help you as a homeowner and may be of interest to your family and friends who are also homeowners or aspire to be one someday.
• Remind your clients and their referrals how to contact you. Personalizing your flyers makes it easy for your clients to refer you. All they have to do is hand the person they’re referring the flyer and your contact information is right there. Additionally, they’ll begin to associate you with the great information and services you provide.
• Turn your clients into brand advocates. The Marketing Flyers are designed to be easily sharable—your clients can share them with family, friends or neighbors who they think may find it interesting. When they pass on the flyers, the person can easily contact you with their real estate questions since your information is right there on the flyer.
Take your marketing to the next level by personalizing your Marketing Flyers. Click here for more information. And, remember, consistency helps you gain trust with your clients. Let Referral Maker® CRM remind you when it’s time to send your flyers and eReports. Visit ReferralMaker.com for more information.