The Power of the Personal Note

A few sentences in a personal note leaves a lasting impression with the client who receives it.

When was the last time you received a hand-written letter or card in the mail? Chances are you didn’t toss it into the recycling bin with the rest of your junk mail. It’s become rare to receive mail from people know and like. Usually our mailboxes overflow with bills, magazines, coupons, advertisements and “special offers” so it’s a pleasant surprise to get mail addressed to us, in pen with a real stamp in the corner of the envelope from someone we know.

When someone takes the time to write to you, even if it was a few brief sentences, it probably puts a smile on your face and a spring in your step for the rest of the day. Perhaps it even makes up for the person who cut you off in traffic. The point is personal notes have an impact. Here’s why:

Personal notes are always read. Text messaging and email have become the norm for many people; the rare occurrence of a hand-written message is certain to be read, and often saved, by the recipient. By writing a personal note, you set yourself apart from other professionals by showing you care. It leaves a lasting impression on your past, current and potential clients.

Writing notes takes time, a precious commodity. A hand-written personal note conveys that you took time out of your day to think of your client and in turn, your client feels special. As a result, they’re more apt to tell their friends and neighbors, “Look at this neat card I received from my real estate agent,” which differentiates you from other real estate professionals.

Notes leave a lasting impression. There’s no need to write a long letter; a short message to show that you’re thinking of them and appreciate their business is perfect. Setting aside five minutes in your day to write two or three notes to your favorite people in your database will make them more likely to think of you when someone they know is looking for a real estate professional.

We see the power of the personal note and encourage our Referral Makers™ to write them to their databases whenever they get a chance. It’s amazing how a few short sentences can create the spark that sends business in your direction. Referral Maker™ CRM real estate software incorporates goals for personal notes making it easy to remember to write to your favorite clients. If you want to boost your business, just put pen to personal note and get writing. Visit Referralmaker.com to start using Referral Maker CRM real estate software today and make writing personal notes a part of your daily to-do list.

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