Category Archives: Marketing

How the eReport Makes Your Marketing More Effective

eReports

Your clients want to stay in touch long after the contract is signed, and one of the best ways to do so is through your marketing. We developed the marketing flyers as a way to stay at the top of mind of your clients by sending them helpful information each month. The eReport is a complementary piece to the flyer, intended to use as a follow up to the printed flyer. When you send it in the middle of the month, you create the opportunity to get in touch with your clients and for your clients to easily respond to you. And, when you send it consistently, you’ll leverage the stacking effect of the Referral Maker Marketing System. Continue reading

The Selling Season is About to Heat Up. Is It Time to Expand Your Team?

expand team_apr11

All the lead generating you did in the first quarter of the year is about to pay off. Spring is seen as the start of the busy season in real estate as sellers get ready to list their homes and buyers begin their home searches. The hard work you did in the first quarter—making new connections and reconnecting with your past and current clients—will mean an increase in business over the next few months. You’re about to get very, very busy. Continue reading

Now’s the Time to Talk to Your Clients about the Local Market

talk local market_mar28

In many areas, spring is when the real estate market really heats up. People who were only thinking of buying a few months ago are beginning to actively look for homes. They may search on the internet or they may hop in their vehicles and look for homes in the neighborhoods in which they’d like to live. Similarly, people who had been thinking of selling are starting to clean their homes, make repairs and do other things to make their homes stand out when they list it. Regardless of what stage your clients are in, now is a great time to talk to your clients about the market. Continue reading

Plan now for your next client party

Host a client party

 

If you’re planning on hosting a client party this spring or summer, the time to plan is now. A client party helps you connect with your best clients while expressing gratitude for the referrals they’ve sent your way. When you start planning early, it takes the stress out of the process. Here are a few tips: Continue reading

Use Referral Maker CRM to Help You Build Your Brand

RMCRM Branding

If you’re like many small business owners, you’re focused on building your brand. Even if you work for a broker, you may want to build the brand and help your clients and local community see you as a real estate expert. Every time you contact a client, write a personal note or help a buyer or seller achieve their real estate dreams, you’re building your brand and expanding your reach. Every connection you make with your clients is an opportunity to build your brand. Here’s how Referral Maker CRM can help you build your brand. Continue reading

Master Your Team’s Marketing with Referral Maker CRM for Teams

Referral Maker CRM for Teams Marketing Materials

 

Marketing is an important part of branding your business. Although most of your business comes from the referrals of your best clients, your marketing pieces reinforce your expertise and allow you and your team to stay on the minds of your best clients.

However, when you work within a team, it can be difficult to ensure the team’s marketing materials are uniform and consistent with your brand and message. Luckily, Referral Maker® CRM for Teams has your back with our new Marketing feature!

Create Uniform Marketing Materials for Your Team
Referral Maker CRM for Teams makes it easy to quickly create email and letter templates that meet your branding standards, messaging and key points. This helps ensure clear communication with your team’s clients.

Push Materials to Your Team
Once you’ve created your templates, Referral Maker CRM for Teams allows you to push these templates to your team members. The templates take the guesswork out of your team’s marketing—they don’t have to create their own materials. Instead, they can lean into yours and spend their time doing something more enjoyable and productive—serving their clients.

Ensure Consistent Communication
It’s no secret that consistency is the key to success. When you’re consistent in your communication, you build trust with your clients. The Marketing feature of Referral Maker CRM for Teams helps to ensure your team is consistent in their communication with their clients.

Are you using Referral Maker CRM for Teams? If not, what are you waiting for? Visit ReferralMaker.com for more information and to sign up today.

Throw a Fun Holiday Client Party!

 

Christmas dinner

Although the holidays may be more than a month away, if you’re planning in a holiday party to celebrate the season with your favorite clients, the time to plan is now. The holiday season is the perfect time to reconnect with your clients and tell them you appreciate their business and referrals. Since most people are in a festive and social mood, a party allows you to say ‘thanks’ to your favorite clients and have a great time with them. If you’re not sure where to get started, here are a few ideas.

Continue reading

Make Your Monthly Marketing More Effective

make your monthly marketing more effective
Even if you work by referral, marketing is an essential part of your business. Many agents use traditional marketing strategies and purchase ad space on billboards and post door hangers to catch the eye of potential buyers and sellers. Agents who work by referral lean into their relationships to provide value to their clients and encourage their clients to refer them.

Every month we send the Referral Maker Marketing Kit to help you provide value and build relationships with your current and potential clients. In order to get the most out of the system, and for it to be effective, follow these three steps.

Be consistent. The marketing flyers are more effective when you send them consistently. They’re professionally written and designed to show your expertise and help you reveal your character to your clients. When you send them each and every month, your clients will begin to expect them from you and look forward to opening them each month.

If you have trouble consistently sending the flyers, Referral Maker® CRM can remind you to send them on time each month. Or, we can send them for you for an extra fee.

Follow up with the eReport. We designed the monthly eReport to complement the marketing flyer in design and content. When you send it as a follow up to the flyer, it drives home the value of the flyer and makes it easy for your clients to contact you with a question or to say ‘hello.’

Speaking of follow up, the marketing flyers also give you an ‘in’ to call your clients on the phone, send a personal note (which are also included in your monthly kit), or deliver a Pop-By to your favorite clients. Following up allows you to reconnect with your clients and remind them you’re never too busy for their referrals.

Personalize your marketing. When you personalize your flyer, they’re more likely to be shared. If your clients pass the flyer on to their family or friends, they know who to contact for their real estate questions and needs. Whether you personalize your flyers with your contact information or also include a listing or information about a local business, doing so will help you establish your brand and get your name out there.

Referral Maker CRM was designed to help make it easy and fun to work by referral. If you’re not using it yet, what are you waiting for? Visit ReferralMaker.com to sign up today!

 

 

It’s Pop-By Season! Get More Out of Your Pop-Bys

It's pop-by season. get more out of your pop-bys

Need a lead by the end of the day? Deliver a Pop-By! It’s no secret that getting face-to-face with your clients is the best way to connect with them and thank them for their referrals. It’s also a great way to stay top of mind and get the leads you need to start 2017 right. The final three months of the year feature several major holidays that make it the perfect time to socialize with your clients. Continue reading

Clever Fall Pop-By Ideas

Clever fall pop-by ideas

Get face-to-face with your favorite clients this autumn with a thoughtful Pop-By gift. Pop-Bys are a fun way to connect with your clients and say ‘thanks’ for their business, while helping you stay at the top of their minds. It doesn’t have to be expensive, either. Just a small, thoughtful gift that allows you to show your clients you care. Here are a few ideas to ring in the season: Continue reading