Category Archives: Marketing

How to Use RMCRM to Plan Your Holiday Client Party

Client Christmas party

Holiday client parties are a great way to connect with your clients during the most social time of the year. Now is the time to start planning, especially if you want to host a sizable fête somewhere that isn’t your home. Places such as conference rooms, halls and restaurants begin booking up as the holidays approach as do caterers and party planners, so reserving and booking now will ensure you get your top choices. Planning a party can be stressful, but don’t worry: Referral Maker® CRM has you covered! Continue reading

Master a More Effective Follow Up

businessman on phone

One of the biggest complaints of many buyers and sellers is that they don’t hear from their real estate agents again after the transaction is complete. When you maintain communication with your clients after the transaction has closed, you help create lifelong advocates for your business. And, it only takes a minute to follow up. Here are some tips to help you maintain communication and follow up with your clients: Continue reading

How to Ensure Your Clients Read the eReport

Sending email

The eReport is an important part of the Referral Maker Marketing System. Each month, you send the eReport, which is designed to complement the monthly Marketing Flyer and keep you in the minds of your clients. According to the latest NAR report, email continues to be the preferred method of communication with current, past and potential clients for most agents.* Help your eReport stand out among the other email your clients receive in their inboxes. Continue reading

Thinking of Hosting a Client Party? Here Are Some Ideas

Hayride
Hayride

 

The autumn is the perfect time to host a client party. The temperatures are dropping, the leaves on the trees (in many parts of the country) are changing and people are eager to socialize. And unlike the busy holiday season, many people are available on the weekends. If you want to host a client party, here are a few ideas to get you started. Continue reading

The #1 Reason Your Sellers Need You

Why sellers need you

Although the real estate marketplace is filled with apps and programs intended to help sellers list their homes without an agent, there’s one thing this technology can’t replace: the excellent service you provide. Sellers need you to help them understand the process of selling a home and offer reassurance throughout the process. They want to know if something is normal or the severity of a potential issue. Continue reading

How to Exceed Your Clients’ Expectations

Exceed Expectations

Want to build advocates for your business? Surpass the expectations of your clients. Not only is it part of great service, it builds trust and deepens relationship–all of which are essential to build a lasting business. Here are three ways to ‘wow’ your clients. Continue reading

Boost Your Brand with Personalization

real estate agent personalization

Part of owning a small business is building your brand. Your brand is more than your name and logo, or a billboard with your face emblazoned upon it; it’s your overall reputation with your clients and the community. When you’re a referral-based business, part of your brand’s identity is the great service you provide to your clients and their referrals. Your brand precedes you when you meet with referred clients, new business and when networking with other real estate agents and professionals in the industry. Continue reading

How the eReport Makes Your Marketing More Effective

eReports

Your clients want to stay in touch long after the contract is signed, and one of the best ways to do so is through your marketing. We developed the marketing flyers as a way to stay at the top of mind of your clients by sending them helpful information each month. The eReport is a complementary piece to the flyer, intended to use as a follow up to the printed flyer. When you send it in the middle of the month, you create the opportunity to get in touch with your clients and for your clients to easily respond to you. And, when you send it consistently, you’ll leverage the stacking effect of the Referral Maker Marketing System. Continue reading

The Selling Season is About to Heat Up. Is It Time to Expand Your Team?

expand team_apr11

All the lead generating you did in the first quarter of the year is about to pay off. Spring is seen as the start of the busy season in real estate as sellers get ready to list their homes and buyers begin their home searches. The hard work you did in the first quarter—making new connections and reconnecting with your past and current clients—will mean an increase in business over the next few months. You’re about to get very, very busy. Continue reading

Now’s the Time to Talk to Your Clients about the Local Market

talk local market_mar28

In many areas, spring is when the real estate market really heats up. People who were only thinking of buying a few months ago are beginning to actively look for homes. They may search on the internet or they may hop in their vehicles and look for homes in the neighborhoods in which they’d like to live. Similarly, people who had been thinking of selling are starting to clean their homes, make repairs and do other things to make their homes stand out when they list it. Regardless of what stage your clients are in, now is a great time to talk to your clients about the market. Continue reading