Email is a powerful way to stay in touch with your clients and prompt them to connect with you. However, with the barrage of emails that many of us receive each day, it’s hard to stand out from the pack. However, with these smart strategies, your message is sure to be noticed.
Write a compelling subject line. Encourage your clients to open the email with a catchy subject line that prompts a call to action. Although Referral Maker® CRM automatically fills in your subject line, feel free to personalize it further. For example, an eReport that discusses the real estate market can have the subject line of “3 reasons why now is the time to buy” or “3 reasons to call me about the local market.”
Personalize it. Video is a great way to connect with your clients while showing your care and concern for them. Record a short blurb to update your buyers and sellers about the market, introduce the eReport, etc. Remember to remind your clients that you’re never too busy for their referrals.
Be consistent. Your clients are more likely to open your email message if you send them consistently each and every month. Why? They expected it. Additionally, the more they get to know and trust you, the more likely they are to read and respond to your emails, including your email campaigns.
Referral Maker® CRM makes it easy to build, send and track your email campaigns. With a click, you can view the open rate of your campaigns, see who’s viewed it and much more. Visit ReferralMaker.com to learn more and to start your 30 day free trial.