Although today’s buyers have access to more information about the real estate process than buyers in the past, they may not have the experience to understand the nuances of the process. Luckily, they have you to help them make sense of it all. They’ll rely on your knowledge and experience to help them negotiate the best deal. When you offer great service to your clients, you’ll build strong relationships with your clients, which is essential to leading a long-lasting business. Referral Maker CRM® was developed to help you serve your clients better; here’s how:
1. Keep your buyers in the loop.
Referral Maker will remind you to keep in touch with your clients by phone, monthly marketing flyers and eReports, personal notes and Pop-Bys. When you include them in your database, they’ll always stay up-to-date on the buying process and your local market.
2. Send listings.
In one of your first meetings, ask your buyers what they’re looking for in a home and write down what they want as well as what they don’t. Enter these preferences within their contact information on Referral Maker CRM and use Property Match to connect them to one of your current listings.
3. Connect them to a reputable lender or other professional in your network.
Do your buyers need to get preapproved for a mortgage? Connect them with a mortgage professional in your network who you trust. Referral Maker also makes it easy to connect them with other professionals you work with, from cleaners and tradespeople to attorneys.
Remember, the better the service you offer, the stronger the foundation you’ll build for a great working relationship with your clients. Let Referral Maker CRM help along the way. Visit ReferralMaker.com for more information.
Although many real estate agents fade away one the contract is signed and the transaction is closed, it’s actually the best time to serve your homebuyers, now homeowners. The period after closing gives you the opportunity to continue to serve by connect them with a few of the professionals you work with and trust. We created the July Marketing Flyer in the Referral Maker® Marketing Kit to help you start the conversations with your buyers and help them make their moves go smoothly. Continue reading
Want to build advocates for your business? Surpass the expectations of your clients. Not only is it part of great service, it builds trust and deepens relationship–all of which are essential to build a lasting business. Here are three ways to ‘wow’ your clients. Continue reading
It’s the relationships with your clients and the referrals they give you that drive your business. It’s essential to stay at the top of mind and become their trusted advisor by continuing to build trust. You build trust by sending valuable information each month. Not only will this help you separate yourself from the competition; you’ll also continue to establish yourself as the go-to real estate expert of your community. The more you focus on building relationships with your clients, the more likely they’ll be to refer you. Make it easy for them to refer you by following these tips: Continue reading
A vibrant database is essential to a thriving business. How to you build a vibrant database? It’s simple: by growing and nurturing your relationships through consistent communication. That is, you have to make sure you mail your marketing items each month, call your clients to check in, write personal notes and deliver Pop-Bys to your top clients. Continue reading
While many real estate professionals would like to make more money each year, they may find that their bank accounts aren’t filling up as quickly as they’d like, despite closing more deals. They may scratch their heads and wonder where all the money went. Even the best salesman can find himself behind the eight ball when it comes to making ends meet and building a successful business. When you don’t have the luxury of a steady paycheck, it’s important to make the money you do earn stretch to cover the lean times. Although creating a budget is important, it’s only part of the solution. The other part is tracking your expenses. Keeping track of what you spend means you can keep more of what you earn, which in turn helps your business thrive financially. It’s important to develop a tracking habit so that when you get busy, you’re still able to make time to record and update your expenses. Continue reading
Part of owning a small business is building your brand. Your brand is more than your name and logo, or a billboard with your face emblazoned upon it; it’s your overall reputation with your clients and the community. When you’re a referral-based business, part of your brand’s identity is the great service you provide to your clients and their referrals. Your brand precedes you when you meet with referred clients, new business and when networking with other real estate agents and professionals in the industry. Continue reading
Your clients want to stay in touch long after the contract is signed, and one of the best ways to do so is through your marketing. We developed the marketing flyers as a way to stay at the top of mind of your clients by sending them helpful information each month. The eReport is a complementary piece to the flyer, intended to use as a follow up to the printed flyer. When you send it in the middle of the month, you create the opportunity to get in touch with your clients and for your clients to easily respond to you. And, when you send it consistently, you’ll leverage the stacking effect of the Referral Maker Marketing System. Continue reading
In many areas of the country, the market begins to heat up in the spring. Potential buyers begin looking for home that meet their criteria and sellers start thinking of improvements to make that will get them more money when they list. Even if your clients aren’t thinking of buying or selling yet, they may be interested in what’s going on in the market and how much their home is worth. Continue reading
If you’re like most agents, you want to be more productive, and to do so you may churn out longer hours at the office, working without breaks or time off. For a short time, we may convince ourselves that we’re getting more done. In actuality, the longer hours are causing us to sacrifice our time with our loved ones, sleep less and stress more. Soon, we realize despite all of our busyness, we’re not seeing the results we want and are too frustrated, tired and burned out to keep going. The reality is, productivity doesn’t hinge on long hours, it hinges on using your time wisely and, most importantly, making time for rest. Here are five things you can do to boost your productivity. Continue reading