As a real estate professional who works by referral, it’s vital to provide value for your clients, even when you’re not currently working with them. One of the best ways to provide value and stay top of mind is to keep in touch with your clients through phone, mail, email and in-person communication–such as through the real estate marketing materials offered through Referral Maker Pro. After all, frequent communication is the best way to deepen your relationships and generate leads. Here are some ideas.
Marketing flyers: The printed word is a great way to establish yourself a trusted source of information. And sending out relevant information each month creates consistency. Keep your clients up-to-date about the housing market, renovation tips or another informative topic. Sign up for Referral Maker Pro and we’ll send your marketing flyers to your database for you. Find out more here.
eReports: Email is one of the most common ways we communicate nowadays. The monthly eReport is a visually stimulating and informative email that is connected to your mail campaign. It provides another opportunity for your clients to touch base with you and vice versa.
Video mailings: Video is becoming a popular form of communication. Not only does video pierce the defenses of your client base, it also allows you to connect with them on a personal level. A short 30-second video may be all it takes to touch base and communicate your message.
Phone calls: Nothing conveys competence and professionalism like a phone call. A quick call to say hello and update your client on the state of their transaction or the state of the market shows that you care and puts you at the top of your clients’ minds.
Personal notes: Who doesn’t love to get personal mail? Unfortunately, the only mail most of us receive on a daily basis includes junk mail and bills. A personal note helps to deepen your relationships with your database and sets you apart from your competition. It also gives you the unique opportunity to make someone’s day.
Pop-Bys: Let your client know that you’re thinking of them with a small Pop-By item. The icing on the cake of your marketing program, the Pop-By brings home the impact of the rest of the system. Like the other pieces, it leaves a personal impression. It also gives you the opportunity to let your clients know that you’re thankful for their business and their referrals.
Brian Buffini’s Referral Maker™ real estate CRM software helps you keep your monthly marketing campaigns organized. Using Referral Intelligent Technology™, Referral Maker uses your sorted database to devise a list of daily proactive lead generating activities, which include phone calls, personal notes and Pop-Bys. It also reminds you to send your monthly real estate marketing flyers and emails, so you can be sure that you’re always on top of your game. Visit Referral Maker to learn more!