Did you know that many prospective advocates of your business may be right under your nose? Often real estate agents aren’t sure who to add to their databases, especially when they’re just starting out. They’ve added their family, friends and neighbors, but they may get stuck thinking of other people to add. If this sounds like you, it may help to think beyond your immediate circle and to the various activities you participate in and the places you go regularly. Since you’ve established a relationship with these folks, it’ll be easier to ask them if they already have an agent, and if not, if you could be their go-to real estate professional.
Here’s a list to get you thinking:
1. People from your activities. If you go to a monthly book club, volunteer with an organization in your community or participate in a co-ed sports team, consider adding the other members to your database.
2. Parents of the children involved in your children’s activities. While the kids are playing, strike up a conversation with a few of their parents. Once you’ve built a relationship, ask them if they have an agent they trust.
3. People from your place of worship. Chances are, you see the same folks each week, and may have built an acquaintance with them. Chat with them after services to build the relationship and see if you can help them find a home.
4. Business owners and employees of the businesses that you frequent, including your regular waiter/waitress from your favorite restaurant, your dry cleaner, etc.
5. Former co-workers. The majority of real estate professionals had other careers before they became agents. If you still keep in touch with your former co-workers, ask them if they have an agent that they’re working with.
If you find it hard to get the conversation started with aforementioned people, wear your name badge that lists your title or the name of your employer. Or, make it a point to give them a business card. This will get the conversation started. Remember to use the “Mayor Campaign” dialogue, and add their information to your Referral Maker™ real estate CRM database. Visit Referral Maker for essential dialogues and other helpful information.