The beginning of the year is a great time to connect with your clients, especially if you work by referral. It’s a time when many people are thinking of putting their homes on the market or are thinking of buying a first home or upgrading to accommodate their changing family needs. If they’re not thinking of buying or selling, they may be thinking about potential renovations or maintenance or repairs that will need attention in the coming year. This means you have a great opportunity to offer your clients the great service they’ve come to rely on while you generate the leads that will grow your business during the year. Here’s how to get in touch.
Give your clients a market analysis of their home. They may not be ready to sell now, but as homeowners, they may still be curious about the value of their home, especially if they’ve owned it for several years. A market analysis not only gives them an idea of what their home is worth, it gives you the opportunity to show your expertise and remind them you’re never too busy to discuss the local market or their real estate needs.
Host a real estate workshop for your potential clients or top clients. If you have clients who are thinking of buying or selling this year, host a workshop to give them information about the process. Take it a step further and invited a lender, financial professional or real estate attorney to speak at the event and answer any questions your clients may have. This unexpected extra also gives you the opportunity to connect with their clients and remind them you’re never too busy for referrals. Use Referral Maker CRM to help plan the workshop and invite your clients.
Look for ways to connect your clients and network. Many homeowners begin to think about renovations and repairs at the beginning of the year when it’s easier to budget for such projects. When you speak with your clients, listen for any clues they reveal about an upcoming home project. Whether they mention it outright or in a roundabout way, take the opportunity to refer them to a great contractor, roofer or another professional in your network.
Referral Maker CRM was designed to make it easy to connect with your clients every day. Refer to the Dashboard to see who to contact and how. You’ll even have access to Brian Buffini’s proven dialogs to get the conversation started. Visit referralmaker.com for more information.