As business professionals, we all wish to expand our spheres of influence. After all, influential people are not only seen as leaders in the community, they’re also sought after for their expertise. You don’t have to be the most charismatic person in the world to build your circle; be trustworthy, know your community and commit to serving your clients. Here are three surefire ways to build your influence and strengthen your business.Be true to your word. Consistency builds trust, which is an essential component of any relationship. By doing what you say you’re going to do and following through on your actions, you build trust with your clients. They can be sure that you’re committed to your word and have their best interests at heart.
Become the expert of your local market. Separate yourself from your competition by becoming the leading authority of your local market. Experts not only know what homes are selling for and how long they’re on the market, they also know the ins and outs of the neighborhoods, have strong relationships with reputable professionals and tradespeople within the community and know how to get things done.
Practice reciprocity. When you work by referral, service becomes a large part of your business. Being generous with your time and knowledge, sending personal notes to your clients on special occasions or just because, delivering Pop-Bys of appreciation to your best clients and referring your clients to businesses in your network are all acts that plant the seeds for reciprocity and referrals down the road.
Did you know that Referral Maker® real estate CRM can help you build your sphere of influence? It’s true; Referral Maker can help you improve your communication with your clients, stay on top of appointments and marketing campaigns, maintain information about your clients and businesses in your network and much more. Visit Referral Maker for more information and to start your 30-day free trial.