Do you have trouble checking important items off your to-do list because you get caught up doing smaller, time-consuming tasks, such as organizing receipts, folding marketing flyers, etc.? Do you use valuable time that you could spend on lead generation on tasks that you’re not good at, like expenses? You want your business to grow, but it can’t grow if you’re bogged down with the small stuff. If this sounds like you, it’s time to delegate.
It can be difficult to delegate tasks to other people, especially if you prefer to be in control. Many agents refuse to delegate time-intensive tasks to an assistant, using excuses such as “It’s faster if I just do it myself” or “by the time I train someone to do it, I could have just done it.” While this may be true the first time, once an assistant or other helper gets used to doing the task, they can learn to do it much more quickly and efficiently.
Here are three convincing reasons to delegate:
To focus on the tasks that drive your business. Lead generation is the bread and butter of your business, so it’s important to make time for it several times a week, if not every day. If you delegate smaller, administrative tasks to an assistant, you’ll be able to focus on your calls, notes and Pop-Bys during your power hours. Additionally, you’ll have more time to spend building relationships with your clients.
So that the tasks you don’t do well can be done well by someone who excels at them. If you hate spreadsheets or filing or a myriad of other tasks, delegate them to an assistant who’s a whiz with spreadsheets or filing, etc. Or, if you’re great at these tasks, but just don’t have time to keep up with them, show your assistant how to do it your way. With a little trust and patience, these tasks will get done without you having to worry about them.
To achieve some balance in your life. Delegating tasks helps prevent feelings of being overworked and overwhelmed. Everything that needs to be done, gets done. And, if you delegate some tasks to your assistant, you have more time to spend on personal development, with your loved ones or meeting with your clients.
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