Social media is a helpful tool to connect with your clients and your professional network. While it doesn’t replace working by referral, it does serve as an excellent complement to it. So, how can you maximize your social media experience to benefit your clients and followers?
Here are a few tips to get you started:
1. Engage your followers daily. It only takes a few minutes to update a status, post a photo or “Like” one of your followers’ photos or statuses on social media. Even scrolling through your clients’ past postings can give you important clues about what’s going on in their lives and can offer ideas about what subjects to bring up and what subjects to avoid.
If you’re always on-the-go, be sure to download the social media apps to your smartphone so that you can touch base with your followers when you’re away from your computer.
2. Do it yourself. It may be tempting to outsource your social media communication, but resist the urge. Your clients want to communicate with you, not someone who is pretending to be you. Make an effort to manage your own social media postings; your clients will appreciate being able to get in touch with the real you.
3. Check your messages. If you have Gen Y clients, they may be more comfortable sending you a message over social media than through regular email. Make sure you check your messages on the social media platforms that you use to ensure that you don’t miss a message.
Social media doesn’t have to take up a large portion of your day. Just a few minutes here and there to touch base with your clients is often enough. Remember to add any new information you learn about your clients to their entry in Referral Maker™ CRM. Not only will this give you a topic to mention when you speak with them, it also provides information about how you can best serve them. Visit Referral Maker CRM for more information and to start using Referral Maker today.