As a real estate agent, you’ve given several presentations in your career and may have the battle scars to prove it. The listing presentation is essential to securing great sellers to work with; however, it doesn’t need to be a source of stress. In fact, well-executed listing presentation provides you with a unique opportunity to demonstrate your competence and commitment to providing your clients with excellent care and service. It also allows you to set expectations from the beginning, which may help you to alleviate any potential communication challenges that may arise.
Respect: A good working relationship is based on respect. Give respect to your potential clients and you’ll get it in return.
A well-prepared marketing presentation: Your marketing presentation should provide your sellers with the “big picture” as well as give them an overview of the current state of the housing market and the steps that you’re going to take to sell their home.
Let’s talk price: Always save the pricing presentation for last. If you address price first, that’s all the seller will think about for the rest of your presentation.
A listing presentation is your opportunity to shine as a real estate professional. Click to Tweet
Remember to contact your sellers after the listing presentation to follow up. Once you have the listing, it’s also important to check in with them each week by phone, email or with a personal note. Referral Maker™ CRM real estate software is designed to make it easier for you to maintain contact with your best clients, including your sellers. The Priority Action Center not only sorts your relationships, it also makes sure that you’re contacting your sellers regularly to keep them up-to-date on the sale of their homes. Visit Referral Maker CRM to learn more and to start your free 30-day trial today.