Over your career as a real estate professional, you’ve no doubt encountered some great lenders, home inspectors, real estate attorneys, etc. who know their stuff and offer their clients a high level of service. Why not refer them to your clients? Since most buyers and sellers are not involved in the real estate industry, they may not know what to look for and look out for; connecting them with a professional that you know and trust is not only good service, it also helps to ensure that the buying or selling process will be smoother for all parties involved. Here are some other benefits of referring professionals in your network:
1. Get a quicker response. Sometimes a real estate transaction occurs outside of typical 9 to 5 office hours. On these occasions, working with a lender or other professional with whom you have an established relationship can help to ensure that the transaction keeps trucking along and that the buyer doesn’t miss out on a great home, especially in this competitive market.
2. Become the hero in the eyes of your buyers and sellers. Most people are only involved in the real estate process a handful of times in their lifetimes. They may not be sure what to expect. Connecting them with professionals that you trust and who you know will treat them well will be a huge relief to them and make you a superstar. After all, buying and selling is stressful enough without having to worry about finding reputable inspectors, lawyers, lenders, insurance agents, etc. Taking this extra step shows that you care, and gives your clients one more thing to rave about when they refer you to family, friends and the random lady behind them at the supermarket.
3. Expand your reach. Referrals are a two-way street: If you refer professionals to your clients, chances are, they’ll refer their clients to you. This allows you to expand your client base and help more people realize their dream of homeownership.
Referral Maker™ CRM makes it easy to keep track of your clients and your professional network. Referral Maker real estate software allows you to recall and update your database information from anywhere, which is handy when you’re at a showing and the potential buyer asks for the name of a reputable home inspector. Visit Referral Maker to learn more and to start your 30-day free trial.