We’ve all experienced challenges and setbacks in our lives. While we’re in the midst of the storm, it’s hard to see past the current struggle to the calmer times ahead. However, the most resilient people are able to navigate through any storm and come out stronger and more successful on the other side. Here are five ways to hang in there when challenges arise. Continue reading
Video is a great way to connect with clients while providing value. Since your clients aren’t expecting this type of marketing, it’s easier to pierce their defenses, so to speak. With video, not only can you tailor your messaging to each type of client, but this communication method feels more personal—it’s like you’re speaking directly to them. Whether you include them as part of an email marketing campaign or you post them on your website, here are five ways to use video in your marketing. Continue reading
Many of us want to adopt better habits, but find that our progress goes out the window in times of stress. In this clip from BuffiniTV, Brian Buffini shares the science of habit and offers tips to help you change your habits for good. Continue reading
If you’re like many real estate professionals, you use social media to communicate with your clients and market your listings and yourself. It’s another way to brand your business, show your clients that you care and reinforce your role as a local real estate expert. Here are a few ways to use social media in 2015. Continue reading
There are two approaches to real estate: the transactional approach and the relational approach. Answer these five questions to see which one you tend to follow: Continue reading
What’s the best way to get ahead in real estate: By networking and meeting people who provide value to you or by sharing your knowledge and network with the people you meet? While many of us would say the first one, in reality, if you want to achieve success, it’s better to be a giver. According to Tim Sanders, best-selling author of Love is the Killer App: How to Win Business & Influence Friends, successful people are generous with their knowledge and look for ways to connect the people they meet with others in their networks. Relationship masters who create and foster lifelong connections earn 40% more than the average person. Sanders calls these people “love cats,” and says that love at work is your passionate commitment to promoting the success and happiness of other people. Here’s how to get in touch with your inner love cat:
3 Ways to Tap into Your Inner Love Cat
1. Feed your mind. Many of us are careful of what we feed our bodies—we stay away from sugar or gluten or only purchase organic meat and produce. However, we’re not always as careful about what we put into our minds. We fill it with negativity, gossip and other bad stuff and then wonder why our attitudes stink.
The most important time of day is the first 45 minutes when you wake up. Use this time wisely, as it determines the rest of your day. For the first ten minutes after you wake up, complete this gratitude exercise: Close your eyes and think about the people who impacted or helped you the previous day. Then think of why they helped you. You’ll realize that there are people who are helping you because they believe in you and want you to be successful. Be sure to thank them.
Spend the next 35 minutes filling your mind with good stuff. Read a book or article that will help you improve your skills or knowledge or check out an inspirational or motivational story. Reading will help set you up for success in the rest of your day and will encourage you to share your knowledge with others, which creates an abundance mentality.
“Positive thinking isn’t a prescription you give to people; it’s an outcome of conscious lifestyle design.” –Tim Sanders
2. Provide value. One of the best ways to provide value is by sharing your knowledge, your network and compassion. According to Sanders, sharing knowledge is the foundation of every relationship. You already share knowledge when you send your monthly marketing flyers and eReports to your database. Take it a step further and share knowledge with your potential buyers and sellers. Remember, you can bring your knowledge with you wherever you go—it’s one that no one can take from you. When you’re working with your clients, look at the bigger picture and find an opportunity to share your knowledge.
Become a super connector instead of simply a networker. Instead of looking for ways for people to help you, focus on how you can help others reach their dreams and goals by connecting them to people in your database. Sanders proposes a simple exercise to do the next time you’re networking: Instead of asking the person what they do, ask them what they’re working on that they’re excited about. Then, when they hand you a business card, write on the back who in your network can help them. When you return to your home or office, create a power letter that includes a summary of each person and the mutual opportunity and send it to the individuals. Then follow up to see if they’ve connected.
“Goodwill is the original viral marketing.”-Tim Sanders
3. Develop emotional talent. Emotional talent defines your legacy and can reinforce your hard work or negate it. Strive to deliver an emotional customer experience and they’ll connect you with how you made them feel long after the transaction has closed. Part of developing emotional talent is reading people so that you can respond appropriately. If a client is upset, address their feelings and find a way to improve their experience.
Did you miss seeing Tim Sanders at Brian Buffini’s Success Tour San Diego? You have five more opportunities to catch the Success Tour this year, and get wisdom and inspiration from a host of guest speakers. Visit BrianBuffini.com for more information and to reserve a seat today!
Want to be more successful in 2015? Check your mindset. Your mindset dictates your habits and attitude, and can help you achieve your goals and overall success. Here are four things that have an impact on your mindset, as well as solutions to help you improve your mindset. Continue reading
Would you like to get more done every day? The most productive real estate agents and brokers have mastered the ability to streamline their days so that they can focus on getting the tasks done that drive their businesses. Follow their example and get more done today with these five streamlining tips. Continue reading
Last week, Brian Buffini’s Success Tour kicked off 2015 in San Diego. Agents from Southern California and beyond descended into ‘America’s Finest City’ (and tuned in to view the live webstream) for two days of knowledge and inspiration from Brian Buffini, America’s best listing agent, Joe Niego and best-selling author Tim Sanders. We’re excited to have guest blogger and Product Development Projects Manager, Emily Couch offer her unique perspective of the event and share her tips to become more successful in 2015. Continue reading
If you attended the first stop on Brian Buffini’s Success Tour in San Diego last week, you’re feeling excited and ready to make 2015 your best year ever. Whether it was the knowledge dropped by Brian and Joe Niego or the motivational message of Tim Sanders, you’re feeling energized and inspired about your business. Make sure you put what you learned to good use with these tips. Continue reading