Monthly Archives: October 2014

3 Reasons to Hire a Professional to Photograph Your Listings

Want great listing photos?  Hire a professional.

Want great listing photos? Hire a professional.

Most potential buyers cruise the listings on the Internet before they contact their agents to look at a home in person. Although a great description may prompt them to call their agent, it’s the photos that make them click on the listing in the first place. Great photos can highlight the best parts of the home; however, bad photos can make even the most gorgeous house look terrible.

Many agents, in an effort to save time and money, photograph their listings themselves with mixed results. While it’s possible to take great interior and exterior shots with the right equipment, it’s also essential to have the knowledge and expertise to use the equipment right. Here are three reasons to hire a pro: Continue reading

Why Personal Development is Essential to Your Success

Commit to continuous growth and learning and you've help to ensure your success.

Commit to continuous growth and learning and you’ve help to ensure your success.

At Buffini & Company, we’re big on personal growth. We see personal growth and development as essential to success in real estate, and in business in general. By committing to continuous growth and learning, you’ll be able to serve your clients at a higher level. Not only that, but staying sharp will help to ensure your longevity in the business. Here are three reasons why personal development is crucial to your business. Continue reading

The Importance of Planning—A Business Inspirational Tip from Brian Buffini

Plan on your success.

Plan on your success.

Do you have a plan? In this clip from the real estate event, The Peak Experience™, Brian Buffini explains why it’s essential to plan for your success.

 

“Build a plan for where you’re going, not where you are.” –Brian Buffini Tweet this

Planning is essential to our business. We have to know what is coming so that we can prepare for it. However, if we’re like most real estate professionals, we’d rather not think about it. People who don’t think about it end up living. Thinking about what can happen and planning for it allows us to get ahead now. When you build a plan for it now, you have more energy and determination to do what you need to do each and every day.

Want more timely inspiration and motivation to thrive in your business? Register for Brian Buffini’s Success Tour! More than another real estate event, the Success Tour swings into Toronto, Ontario in November 4th and 5th to help agents end the year on the right note. Get the knowledge you need to thrive in the next era of real estate and the inspiration you need to put your plan into action. Visit BrianBuffini.com to register today.

The #1 Strategy to Help You Achieve Your Goals

Can you visualize your goals? A goal board will help you to picture your goals.

Can you visualize your goals? A goal board will help you to picture your goals.

Have you ever set a goal and then had trouble achieving it? We’ve all been there: We set a goal and sketch out a plan to achieve it. Then life happens and we get so busy with other things that the pursuit of the goal moves to the backburner and it’s difficult to muster the motivation to get back on track. The secret to sticking to a goal is simple: You must see it before you can achieve it.

As humans we’re visual creatures—we think in pictures. Having a visual reminder of your goal that you’re sure to look at every day will help you stay focused and make it a priority. Here are three ways to incorporate a visual reminder for your goals. Continue reading

Where to Eat: The BBST Toronto Edition

Toronto has lots of tasty food choices. Check them out when you're in town for BBST2014

Toronto has lots of tasty food choices. Check them out when you’re in town for BBST2014.

Get more out of Brian Buffini’s Success Tour when it rolls into the Toronto Congress Centre on November 4th and 5th with a yummy and filling meal from one of the many fine restaurants that the city has to offer. Let’s face it; it’s tough to concentrate when your belly keeps interfering with your ability to listen to the great content and speakers. Get out and enjoy the crisp fall air with a short walk to one of these restaurants during the lunch break. Continue reading

How to Build Your Relationships with Your Top Clients

A phone call is a great way to connect with your clients.

A phone call is a great way to connect with your clients.

When you work by referral, building relationships with your clients becomes a top priority. After all, they’re the ones who will sing your praises to the people they know, and refer you in an instant. If you want to grow and improve your relationships with your clients—especially your top ones—it’s important to get face-to-face and voice-to-voice with them. In addition to providing value, frequent communication reassures them that you’re looking out for their best interests, whether you’re currently working with them or not. Not only does it make you appear more professional, it also allows you to show concern for your clients while showing off your mad real estate skills. Here are five ways to get face time with your clients. Continue reading

3 Benefits of Sending Mail—A Business Inspirational Tip from Brian Buffini

Sending traditional mail has major benefits.

Sending traditional mail has major benefits.

Did you know that each week, the average person receives less than one piece of personal mail—seven-tenths to be exact? This gives you a huge opportunity to stand out and catch the attention of your clients. In this clip from Brian Buffini’s Success Tour 2014, Brian explains the benefits of sending mail to your clients and offers a strategy to make your mailings more effective. Continue reading

3 Ways to Boost the Impact of Your Marketing Campaigns

Get better and consistent results from your Marketing Flyers with these tips.

Get better and consistent results from your Marketing Flyers with these tips.

Marketing is a pivotal part of your business. While many agents stick to bus benches, door hangers, billboards in hopes that someone will call them, real estate professionals who work by referral seek to provide so much value to their clients that their clients will refer them to great people in their personal networks. Although they may employ a few of the traditional marketing methods in their campaigns, they mainly market to their existing customers and build strong relationships with them by providing value in the form of marketing flyers and email marketing. However, in order to be effective, it’s essential to do these three things:

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Work the System—The Referral System, That Is

Follow these tips to help you work by referral.

Follow these tips to help you work by referral.

Real estate is a social business that is all about relationships. After all, it’s the relationships you build with your clients that provide the fuel that drives your business in the form of referrals and repeat business. This is the basis of Brian Buffini’s Work by Referral System. As an agent, Brian saw that the more he served his clients and nurtured his relationships with them, the more likely they were to use him again and refer him to their family, friends and acquaintances. He created a system that to help other real estate professionals leverage the relationships they’ve built with their clients to generate a reliable stream of leads. Simple, isn’t it. Continue reading

7 Attractions Not to Miss When You’re in Toronto for BBST2014

Come to Toronto for BBST2014 and stay for the sights.

Come to Toronto for BBST2014 and stay for the sights.

Toronto is a city that offers a little something for everyone’s taste, interests and budget. That’s why we’re excited to return to Canada’s most populous city on November 4th and 5th for the last stop of Brian Buffini’s Success Tour 2014, a high energy real estate event intended to give high-performing real estate professionals the knowledge and motivation they need to thrive in the new era of real estate. Get inspired by Brian, Joe Niego and special guest, best-selling author Les Brown. However a trip to the city isn’t complete without a visit to the following sites.

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