Monthly Archives: August 2013

How to Build Your Personal Brand

Our agents who personalize their Marketing Flyers earn 15% more than those who do not.

Give. Ask. Receive. These three simple words are central to working by referral. In short, you give of yourself and provide your clients with excellent service. Then, you ask for a referral and, more often than not, receive one to your clients’ families and friends.

When people refer you to their family and friends, they’re really referring your brand, including the excellent service you provide, your character and your knowledge of the local real estate market and national housing trends. Therefore, building your personal brand is one of the most important things you can do for your business. Continue reading

Make Your Email Marketing Campaigns Work Harder for You

The Referral Maker™ Marketing System includes the monthly eReport to send to the clients in your database.

Did you know that an email marketing campaign is one of the best ways to boost your clients’ response to your monthly marketing flyer? If you’re like most real estate professionals, you probably send a ton of emails every day. Why not make sure they boost your overall marketing strategy? Continue reading

Why Do Your Clients Refer You?

Completing your daily activities will help to make you a star in the eyes of your clients, and make them more likely to refer you.

Your clients will refer you because they trust you—you’ve proven your competence and your character. However, trust alone is not enough. If you want referrals you have to ask for them and put yourself out there. Here are four common traps that professionals fall into and how to avoid them. Continue reading

Get the Most Out of Your Multi-Touch Marketing Campaign

The components of the Referral Maker™ Marketing System work together to boost the effectiveness of your marketing campaign.

What’s the best way to reach your clients? Reach out and touch them…through a multi-touch marketing campaign. Multi-touch marketing campaigns offer Referral Makers™ the opportunity to deepen their relationships with their best clients each month. Professionally written and designed, the marketing flyer, eReport, and personal note are part of Brian Buffini’s proven system and are intended to be sent at different times during the month to give the real estate professional several opportunities to “touch” their clients. The Referral Maker™ Marketing System also advocates follow-up phone calls and Pop-Bys to your A+ and A clients to make sure you remain in their thoughts.
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5 Reasons Salespeople Fail

Avoid the common mistakes that other agents make to set yourself apart from the competition.

Everyone has done it, even the most successful entrepreneurs and businesspeople—failure is the great equalizer. Although failure has a bad reputation, it’s one of the most effective teachers. Success may be sweet, but we don’t often learn valuable lessons from it. The beauty of failure is that it forces us to analyze what went wrong so that we can correct it and go on to do greater things and achieve success. Continue reading

The Biggest Mistake Real Estate Agents Make

Don’t assume that your sellers understand the real estate process. Use the Complete Home Marketing Plan to show them how you’ll market their home.

Never assume your clients already understand the process of selling their home.

When you meet with a seller for the first time, do you assume that they know and understand the real estate industry and your role within it? Assuming that your clients know as much as you do about the industry is one of the biggest mistakes that real estate professionals make. Continue reading

5 Ways to Nurture Your Sellers

The Seller Nurturing Template on Referral Maker CRM is a checklist intended to help you provide your sellers great service throughout the transaction.

Selling a home may be stressful for many people, especially if they’re not sure what to expect. Additionally, for many sellers, selling the home they’ve built their lives in may be an emotionally-charged experience. As their trusted real estate professional, you’re able to use your expertise to put them at ease throughout the process. Continue reading

How to Work with Sellers

Delivering great service to your sellers is a great way to create happy, satisfied advocates of your business.

Have you ever worked with a seller who was very emotional when selling their home? Perhaps they lived in the home for decades, raised a family there and have to sell because their spouse passed away. Maybe the seller had to put the home on the market when they lost their job. Or maybe they’re selling because they need to relocate for work. According to a study by Move Inc., 75.1% of homeowners say that their home defines who they are. No wonder many sellers become emotional when they put their home on the market—it’s like they’re selling a piece of themselves. Continue reading

6 Ways to Nurture Your Buyers

Referral Maker CRM features the Buyer Nurturing Template, a checklist designed to help you guide your buyers through the transaction.

Your current buyers are the best source of leads. Since you’re actively working with them on a transaction, you’re in the forefront of their minds. As their real estate professional, your primary motivation is to help them find and finance their home purchase and offer them the best quality service so that they will use you again in the future or recommend their family and friends to you.

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The Strategic Approach to Working with Buyers

Taking a strategic approach when working with buyers positions you as their trusted advisor during the real estate process.

Working with buyers provides you with a great opportunity to demonstrate your skills as an agent, develop trust with the buyer and create an advocate for your business. Most buyers are looking for their dream home; a place the meets all of their criteria within a reasonable price range. They may not realize that buying a home is a process of elimination, not a process of selection. Continue reading