Monthly Archives: August 2013

3 Ways to Acknowledge the People Who Send Referrals Your Way

Be sure to say “Thank you” to the client who refers you.

Clients who send referrals your way are the bread and butter of your business. As walking billboards, they refer you to their friends, families, co-workers and even the stranger behind them in line at the coffee shop. They don’t have to refer you; however, they go the extra mile to refer you because you go the extra mile to serve them. This is a testament to their desire to see your business thrive. Continue reading

A Checklist for Your Business Mixer

Choosing a date is one of the first steps to take when planning a business mixer.

What better way to hang out with your favorite business owners and enhance your relationships than through a great business mixer? A business mixer is one of the best ways to deepen the relationships you have with the businesses you refer. While you establish your position as the hub of your business community, your business owners get the opportunity network with other trusted business owners in the area. What are you waiting for? Don’t procrastinate: Today’s the day to begin planning your next business mixer. Continue reading

Throw a Memorable Business Mixer in 7 Easy Steps

Throw a memorable business mixer with these seven tips.

A business mixer is a great way to catch up with the business owners in your network, connect them to one another and have fun at the same time. Additionally, business mixers help to reinforce your role as the hub of your network. Here are seven secrets to throwing a memorable business mixer. Continue reading

4 Easy Tips for a Successful Business Mixer

Business mixers are a fun way to reinforce your role as the hub of your business network.

When was the last time you connected with your favorite business owners? If it’s been a while, it may be time to host a business mixer. Mixers give you the opportunity to catch up with your favorite business owners while giving them the chance to meet and mingle with other great leaders. Continue reading

7 Secrets of Successful Entrepreneurs

Adapt these habits and you’ll be on the path to success.

Many people would love to know the financial secrets of successful entrepreneurs. After all, they have what many of us seek—a thriving business, nice things and the respect of others. It’s easy to forget that this success was the result of years of hard work and sacrifice. While not every business owner will become the next Warren Buffett or Bill Gates, there are a few good habits that you can adopt now that will put you on the path to success. Continue reading

Overcome Objections with L.I.M.S. (Listen, Isolate, Mirror, Solve & Close)

Use the L.I.M.S. formula to improve your communication with your buyers and sellers.

Have you ever worked with a seller who became upset when you suggested a price adjustment? What about a buyer who became frustrated about the selection of homes available in your market? Regardless of whether you’re working with buyers or sellers, objections are part of the real estate industry. However, objections are opportunities in disguise and give you the chance to exhibit your professional communication skills and expertise. If handled correctly, you will not only win the transaction, but you may also gain an advocate. Real estate professionals use the L.I.M.S. (Listen, Isolate, Mirror, Solve & Close) formula to help you overcome the common objections of buyers and sellers. Continue reading

5 Unexpected Extras that Turn Clients into Loyal Advocates

Doing the unexpected extras for your clients is sure to turn them into your biggest advocates.

Think of the last time you were at the car repair shop or at a restaurant and received an unexpected service or treat that you didn’t ask for. Perhaps your car repair shop washes your car or offers a rental car when you get your car serviced. Maybe the waiter at your favorite restaurant gave you a free delicious dessert the last time you were there. How happy were you when you received these services? Did it make you want to sing from the nearest rooftop…or at least tell everyone you spoke to that day?

The same holds true for your business. By going the extra mile for your clients before, during and after a real estate transaction has closed, you establish the trust in your character and competence required to assure future referrals. Continue reading

3 Ways to Lose Clients Through Social Media

Keep your social media postings professional to prevent being “unfriended” by the connections in your network.

We all know someone that uses social media ineffectively. In fact, you’ve probably blocked them from your news feed after one too many Farmville/political/family updates. Don’t worry if you do one or more of these things; there’s still time to change your habits and redeem yourself in the eyes of your friends and followers. Continue reading

3 Ways to Use Social Media Effectively

When used right, social media can complement your marketing campaigns and allow you to connect on a deeper level with your clients.

Many real estate professionals are using social media to market themselves and their businesses. Since more than 93% of adults who are active online have a Facebook profile, it’s a no-brainer for business owners to maintain their own Facebook profiles to market to these individuals.

However, social media shouldn’t replace making calls, writing notes and doing Pop-Bys. You’re not enhancing your relationships by going to someone’s Facebook page and looking at the photos they’ve recently posted. Additionally, you’re not engaging with your clients by writing a divisive status update. Instead, your time on social media websites should enhance the impact of your activities and deepen the relationships you have with your database. Continue reading

How to Be G.R.E.A.T. Now

You still have time to finish this year G.R.E.A.T.

Many real estate professionals and small business owners are looking for ways to find success in business. The path to success is paved with G.R.E.A.T.ness: Goals, Referrals, Expenses, Activities and Transactions.

You don’t have to wait to get on track to succeed. Maintain your motivation to do the activities that help your business succeed by charting your course now. Being GREAT means you have the focus, energy and skills to begin a banner year for business now. Continue reading