5 Steps for More Effective Calls

lead generation

Even if you’ve been in the real estate business for years, there may be days when you feel nervous to call your database. As technology makes it easier to replace talking on the phone with sending emails and texts, many agents, especially younger ones, feel less comfortable calling up their clients. While connecting via text is fine if that’s what your clients prefer, it’s still important to call your clients who prefer to speak on the phone. Similarly, you may be intimidated to speak on the phone with a referral or client you don’t know very well. Here’s how to get motivated to dial when you’re anxious about picking up the phone. Continue reading

3 Ways to Get Social with Your Clients This Season

When you work by referral, it’s vital to maintain consistent communication with your clients. Although you can connect with them on social media, over the phone or email or by sending a personal note, it’s also beneficial to get face-to-face with them as well. When you meet up with them to break bread or deliver a small gift of appreciation, you help build your relationship with them. Here’s how: Continue reading

Pop-By Ideas that Show Your Current Buyers You Care

Pop-Bys are small, thoughtful items intended to help you show your clients you care and thank them for their business and referrals. Although your A+ clients are sure to enjoy receiving them, delivering a thoughtful item to your current buyers will help you build your relationship with them.
Whether you’re working with first-time homebuyers or folks who have been through the process a few times, here are some helpful Pop-By ideas to deliver to their homes. Continue reading

Tap into the Stacking Effect

How to Optimize Technology in Your Relationships

Although it takes time to build relationships when you work by referral, consistent contact is made easier by using the stacking effect. Based on the principle of compounding interest, the stacking effect helps you leverage and build upon each connection you make with your clients. It allows you to keep in touch with your clients and build solid working relationships with them. Here’s why it works so well and how to incorporate it into your business. Continue reading

Reconnect with Your Clients

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When you work by referral, your clients and their referrals drive your business. Unfortunately, many agents lose touch with their clients once the transaction has closed. Your clients want to continue to hear from you, especially if you can provide value. Here’s how to reconnect with your clients. Continue reading

Stay on Your Clients’ Minds This Spring

As the real estate market begins to heat up in many areas across the country, it’s time to get in touch with your clients and find ways to stay at the top of their minds. How? By consistently providing value. After all, you want them to think of you when they’re ready to buy or list their home. Provide value this spring with the following tips: Continue reading

Use Referral Maker CRM to help you with your next listing appointment

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Whether you’re new to the industry or a seasoned pro, you know one thing for sure: being well-prepared for a listing presentation is essential.  However, many agents may not prepare as much as they should; some may even wing it. Preparation shows your clients that you’re respectful of their time and also prevents you from forgetting to mention important parts of the conversation. Continue reading

How to be More Productive Each Day

Streamline Your Lead Generating Activities

Are you truly productive or just busy? If you’re like most people, you may confuse the two. As a small business owner, you’re to-do list is always growing. While you may feel you’re getting a lot done when you cross things off the list, you may not be as productive as you wish. Productivity is finishing the most important tasks of the day, no matter what. Often, we get caught up doing the less important, time-consuming tasks; this prevents us from doing the tasks that drive our businesses. If you want to be more productive each day, here’s how to start: Continue reading

Celebrate Spring with Your Clients with These Pop-By Ideas

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Get face-to-face with your clients this spring by popping by their home or office with a small treat to show your gratitude for their business. Springtime is when many markets begin to heat up. A Pop-By provides you the opportunity to check in with your clients and learn more about their real estate needs. Here are a few seasonal ideas. Continue reading